Commercial Account Manager - Industrial

Rela Dyne is the nation’s leading automotive, industrial, and commercial lubricants provider and a trusted partner for reliability services. We’re more than just a distributor—we’re a team dedicated to innovation, service excellence, and lasting customer relationships.

We’re looking for a Commercial Account Manager – Industrial to develop and grow relationships with industrial customers across an assigned territory.

In this role, you’ll serve as a trusted partner to customers by understanding their operational needs and connecting them with the right combination of lubricants, reliability services, fuel solutions, and value-added products and services.

• Develop and maintain strong, long-term relationships with assigned industrial customers.
• Grow revenue, gross profit, and share of wallet across existing accounts.
• Understand customer operations and identify opportunities to provide additional products and services.
• Partner with Rela Dyne’s Reliability Services team to expand service offerings and customer solutions.
• Develop account strategies and customer plans aligned with customer needs and business objectives.
• Maintain an active sales pipeline focused on achieving growth and budget objectives.
• Present new products, services, and value-added solutions to customers.
• Proactively follow up on customer orders, inquiries, and service opportunities.
• Deliver an exceptional customer experience and resolve issues quickly and professionally.

• Identify and develop new industrial sales opportunities within the assigned territory.
• Build relationships with key decision‑makers and influencers.
• Monitor customer purchasing behavior, market trends, and competitive activity to identify growth opportunities.
• Develop strategies to expand geographic coverage and strengthen Rela Dyne’s presence within the industrial market.
• Maintain accurate customer, contact, pricing, and account information in company systems.
• Maintain a weekly sales itinerary and effectively manage customer visits and sales activities.

• Meet or exceed established sales and gross profit goals.
• Partner with Pricing to develop competitive, profitable account pricing strategies.
• Collaborate with Purchasing, Product Management, Supply Chain, Logistics, and vendor partners to optimize product availability, service levels, and cost to serve.
• Monitor sales performance, product trends, and account profitability to identify opportunities for improvement.
• Assist with annual sales planning and customer growth strategies.

• Work closely with branch leadership and internal teams to deliver solutions that meet customer needs.
• Collaborate with Customer Service, Warehouse, Logistics, Credit, Reliability Services, and other support teams to resolve customer issues.
• Support and mentor Inside Sales team members through coaching and collaboration on account strategies.
• Communicate market conditions, pricing trends, competitive activity, and customer opportunities to leadership.
• Represent Rela Dyne professionally at customer meetings, industry events, and company functions.

• 5–10 years of experience in industrial sales, lubricant distribution, reliability services, or a related industry preferred.
• Bachelor’s degree in Business Administration or a related field preferred, or equivalent professional experience.
• Proven ability to develop customer relationships and generate revenue growth.
• Strong consultative selling and business development skills.
• Ability to understand customer operational needs and translate them into profitable solutions.
• Strong negotiation, communication, presentation, and relationship-building skills.
• Analytical mindset with the ability to interpret sales data, customer purchasing trends, and market conditions.
• Strong organization and time‑management skills with the ability to manage multiple accounts and priorities.
• Proficiency with Microsoft Office and business/CRM systems.
• Ability and willingness to travel approximately 50–70% to support customers and business development activities.
• Valid driver’s license

• Competitive…