Director of Sales - Courtyard Fort Worth Alliance

Courtyard Fort Worth Alliance Airport is hiring for a Director of Sales
. You should join our team if you believe...

• That great hotel sales begin with building genuine relationships and understanding what each client needs.
• That every guest room, meeting, and group stay is an opportunity to create an unmatched experience.
• That strong sales leadership combines strategy, creativity, persistence, and thoughtful follow-through.
• That knowing your market—and staying curious about what is changing within it—is essential to growing hotel performance.
• That successful business is built through trust, consistency, and delivering on what was promised.
• That collaboration between Sales, Revenue Management, Front Office, Housekeeping, Food & Beverage, and hotel leadership turns a signed agreement into an exceptional stay.
• That a great sales leader does more than achieve goals—they inspire the entire hotel to understand its role in driving revenue.

• Developing and executing strategic sales plans that support occupancy, average daily rate, and total hotel revenue.
• Identifying new business opportunities through prospecting, networking, referrals, market research, and community involvement.
• Building lasting relationships with corporate accounts, airline partners, groups, meeting planners, sports teams, government clients, and local organizations.
• Growing existing accounts by understanding their needs, travel patterns, and future opportunities.
• Conducting sales calls, presentations, property tours, client meetings, and networking events.
• Negotiating rates and agreements that balance client needs with the hotel’s revenue strategy.
• Preparing proposals, contracts, reports, account plans, and business reviews with accuracy and attention to detail.
• Managing group blocks, account production, sales activities, and follow-up through the hotel’s sales systems.
• Partnering with Revenue Management and hotel leadership to review pace, market trends, need dates, and pricing opportunities.
• Collaborating with hotel departments to ensure group commitments, special requests, and client expectations are communicated and delivered.
• Representing the hotel within the Alliance and North Fort Worth business communities.
• Keeping an eye on competitive hotels, new development, market activity, and demand generators.
• Turning relationships into results while making clients feel genuinely valued along the way.

• You understand how to translate market opportunities into measurable revenue.
• You are a confident relationship builder who follows through and earns client trust.
• You are comfortable balancing proactive sales activity, account management, reporting, and hotel responsibilities.
• You can analyze performance data, identify trends, and adjust your strategy when business needs change.
• You communicate clearly and professionally with clients, Curators, hotel leadership, ownership, and brand partners.
• You are an organized and persuasive presenter who can confidently communicate the hotel’s value.
• You bring creativity and persistence to prospecting without losing the personal connection that makes hospitality special.
• You are comfortable negotiating and making thoughtful business decisions within established guidelines.
• You hold yourself accountable for achieving goals and maintaining accurate sales activity.
• You believe sales leadership means creating opportunities for both the hotel and the people it serves.

• Bachelor’s degree in hospitality, business, marketing, or a related field preferred.
• Previous hotel sales experience required.
• Previous sales leadership or management experience preferred.
• Marriott and Courtyard brand experience preferred.
• Knowledge…