Director, Direct-to-Patient Marketing

Overview

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working to develop therapies that help improve lives and ensure access to these therapies across the globe. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations.

Our employees are our greatest asset as we work to achieve bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. Join Gilead and help create possible, together.

Gilead’s pursuit of a healthier world has yielded a cure for hepatitis C, improvements in HIV treatment and prevention, and advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in fighting the world’s most devastating diseases, united in our commitment to confronting public health challenges and improving the lives of patients for generations to come.

Gilead is seeking a Director, Direct-to-Patient (DTP) Marketing to champion the launch of our next groundbreaking HIV therapy — a novel combination of bictegravir and lenacapavir. In this role, you’ll report directly to the Senior Director, DTP Marketing and contribute to developing and executing marketing strategies to bring this transformative treatment to people living with HIV.

• Support development of the DTP strategy, launch planning, and the annual patient marketing tactical plan.

• Develop targeted patient marketing campaigns and media plans across channels including print, digital, social media, out-of-home, point of care, and television.

• Generate and utilize market research insights to enhance and refine promotional strategies and tactics.

• Create culturally competent patient materials and collaborate with community partners and cross-functional teams to amplify the patient voice.

• Identify opportunities to pilot new ideas to reach and engage people living with HIV in innovative ways that drive business results.

• Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.

• Contribute to the HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies.

• Manage agency relationships and budgets, ensuring high-quality output and fiscal discipline.

• Collaborate with Regulatory, Legal, and Medical Affairs on the review and approval of promotional materials.

• Ensure compliance with all relevant laws, regulations, and policies.

• Proven track record of developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients

• Expertise in communication planning and patient activation.

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability to execute multiple/complex initiatives within the marketing mix with cross-functional collaboration

• Strong verbal, written, and interpersonal communications skills across diverse audiences

• Understanding of pharmaceutical regulatory requirements and impact on marketing materials

• Ability to work with external agencies (advertising, PR, medical education vendors) to develop programs and materials

• Ability to manage budgets, including expense planning and tracking

Required:

• Bachelor’s degree with at least 12 years of marketing experience, or

• Master’s degree or PhD with at least 10 years of marketing experience

Preferred:

• MBA with 10+ years of pharma/biotech marketing experience

• Product launch experience

• Strong project management, prioritization and execution skills

• Thrives in a fast-paced, dynamic environment

• Ability to listen to diverse viewpoints and adapt style/content to different audiences

• Ability to travel 15-20% of the time

• Create Inclusion by valuing diverse teams, modeling inclusion, and embedding…