Executive Director, Marketing Brand Lead - Brelovitug

Mission

Mirum Pharmaceuticals is a biopharmaceutical company dedicated to transforming the treatment of rare diseases. We are passionate about advancing scientific discoveries to become important medicines for rare disease patients. We are collaborative, creative, and experienced professionals and we’re looking to augment our team with individuals who embody our values: care, be real, get it done, and have fun, seriously.

Mirum Pharmaceuticals is seeking a highly skilled and experienced Brand Lead to drive the strategic development and commercialization of Brelovitug, a key asset in Phase 3. As the Brand Lead, you will oversee the marketing strategy, launch planning, and market preparation to ensure the successful introduction of Brelovitug in the US first and then guide strategies for subsequent global markets. This role requires exceptional leadership, strategic thinking, and a strong background in brand management within the pharmaceutical or biopharmaceutical industry.

The role will be the US Brand Lead at launch and will require an understanding of, and experience in, the rare and/or specialty disease space with the ability to work cross‑functionally to synthesize market dynamics into an aligned strategic plan.

• Lead development of best‑in‑class cross‑functional Global Brand Strategy for Brelovitug, inclusive of market development, disease education, brand/launch plan, and tactical plans, to meet and exceed corporate objectives
• Shape and communicate the brand’s value proposition, key messaging, and positioning across diverse geographies
• Work closely with key stakeholders, including commercial, regulatory, medical affairs, and R&D teams, to ensure integrated and cohesive execution of the launch/brand plan

• Develop and execute global launch strategies and US operational plans for Brelovitug, ensuring optimal market access and successful product introduction
• Lead cross‑functional teams in market assessment, competitive intelligence, and business planning for Brelovitug
• Prepare global markets by partnering with regional leadership to identify key markets for initial launch and creating tailored strategies for each market’s unique needs and regulations
• Coordinate global market preparation activities, including training, market research, and stakeholder engagement

• Lead the cross‑functional Global Launch Readiness process
• Lead and collaborate with cross‑functional teams including Medical Affairs, Sales, Commercial Operations, and Regulatory Affairs to ensure the successful execution of the global brand strategy
• Provide commercial insights and strategies to the cross‑functional product teams to optimize product potential across the life‑cycle
• Drive alignment across geographies and key regions, ensuring the consistency and adaptability of the brand plan

• Develop strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders to support the brand’s strategic objectives
• Ensure that pricing, market access, and reimbursement strategies are aligned with the launch and market preparation efforts
• Drive the creation and implementation of communication strategies to raise awareness and understanding of Brelovitug in the medical community

• Develop the marketing budget for Brelovitug, ensuring effective allocation of resources to support key marketing and launch initiatives
• Monitor key performance indicators (KPIs) to evaluate the success of brand initiatives and make adjustments as needed to achieve business objectives

• Lead market research and competitive intelligence efforts to gather insights and identify trends that will impact the brand and product positioning
• Provide recommendations on potential adjustments to the brand strategy based on market dynamics and feedback

• Ensure that all brand‑related activities comply with regulatory requirements, internal policies, and ethical standards
• Act as the primary point of contact for internal and external…