Marketing Director, APAC

For A Better You

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.

We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you’re ready for it, we want you to join our team.

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you,

Our people make all the difference in our success.

The Marketing Director, APAC is a key business leader responsible for driving the strategic direction for iHerb’s marketing across the Asia-Pacific region. This role will lead an end-to-end growth strategy and drive market success across APAC. This is a hybrid position based out of either Tokyo, Japan or Seoul, South Korea

• Drive business growth across APAC by developing and executing a market growth strategy covering new business opportunities, strategic partnerships, marketplaces, payment partners, B2B and offline sales
• Develop and execute marketing strategies to increase brand awareness, drive new customer acquisition and improve customer retention across APAC markets
• Continuously drive growth by applying a strong understanding of the iHerb brand, consumer behaviour, and industry trends across marketing merchandising, content, and broader business strategies
• Own the regional marketing budget and ensure the effective allocation of resources to prioritize the most impactful opportunities for growth and profitability across APAC
• Partner cross-functionally with Brand Marketing Operations, Merchandising, Finance, Global Logistics and Operations teams to ensure regional growth objectives are achieved
• Maintain a strong understanding of competitive activity, and regulatory and compliance developments across APAC markets, and regularly communicate relevant changes, risks, and plans to global headquarters
• Support regional sales, revenue, and profitability goals across APAC markets
• Lead and manage a geographically dispersed team across APAC including team members based in Tokyo, Seoul, and other regional hubs

• This role may be based in a key APAC market such as Tokyo, Japan or Seoul, South Korea, and will require frequent travel across the APAC region
• Excellent written and verbal communication skills in English; proficiency in an additional APAC language such as Japanese, Korean, or Mandarin, is strongly preferred
• Extensive experience in e-commerce, digital marketing and regional marketing leadership across APAC
• Demonstrated experience developing and executing e-commerce growth strategies with a direct-to-consumer retail environment
• Proven experience leading and managing geographically dispersed teams, both in person and remotely
• Demonstrated ability to collaborate effectively across all levels of an organization, from senior leaders to individual contributors
• Proven experience managing business performance across multiple APAC markets

Generally requires 12+ years of…