Senior Marketing Manager - Korea

For A Better You

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.

We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you’re ready for it, we want you to join our team.

The Senior Marketing Manager
- Korea is a hybrid role based in Seoul, Korea. This role is responsible for all aspects of marketing which can help increase overall brand awareness in Korea, improve retention rate, while continuously acquiring new customers in the market. This includes ownership of iHerb’s presence on key Korean marketplaces such as Naver and Coupang.

This role will drive positive impact on the Korea growth strategy, working at both the strategic level and tactical level. The Senior Marketing Manager
- Korea will be responsible for forming new partnerships and managing local agencies, while optimizing our current marketing channels such as influencers, Social, affiliates, OOH and day to day management, as well as collaborating with cross functional team members internally as well as externally with the partner’s teams.

• Manage and own the relationships with local advertising and PR agencies, including briefing, performance management, and budget accountability, on how we can improve relevancy in this market

• Oversee end-to-end success of creative and new campaign launches; marketing/promotions, campaign localization, local program operations, customer service, and local marketplace communications

• Own and manage iHerb’s presence and performance on Korean marketplaces, including Naver (Smart Store, Brand Store, Naver Shopping), Coupang, and other relevant platforms (e.g., Gmarket, 11st, Kakao), spanning store operations, merchandising, promotions, and local marketplace communications

• Explore new channels, form new partnerships, and optimize current marketing channels such as influencers, Social, affiliates, and OOH to enhance visibility with key focus on growing our customer base

• Coordinate and lead PR & Events for the local market

• Report daily, weekly results and progress against sales plan. Analyze reports for the market, translate findings into insights and actionable growth tactics

• Manage and allocate marketing budgets across various channels and initiatives, ensuring strategic investment and maximizing ROI

• Work with the central CRM team on how we can optimize our rewards program to further build loyalty

• Proactively research partner and marketplace sites to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position

• Support the Korea team to define commercial strategies and trade marketing calendar to accelerate sales for the region

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

• Proven understanding of the Korean e-commerce landscape, including…