Marketing Automation and AI Specialist

Job Description

Job Description

About 52 Launch

52 Launch is the leading partner to consumer products inventors seeking to create, refine, and manufacture their product ideas. Our comprehensive A‑Z approach includes industrial design, marketing strategy, prototyping, and manufacturing with the goal of bringing the client’s product to market. We then offer ongoing inventory production, freight, warehousing, fulfillment and marketing services to support the long‑term growth of the client’s product business.

We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network to deliver high‑quality results quickly and efficiently.

Role overview

The Hub Spot Marketing Automation Specialist owns the end‑to‑end configuration, optimization, and ongoing management of Hub Spot to support scalable demand generation and sales enablement. This role is responsible for translating campaign strategy into automated programs, ensuring data quality, and delivering the reporting and insights needed to grow pipeline and revenue.

Core responsibilities

• Own day‑to‑day Hub Spot administration and maintenance, including user management, properties, lists, and workflows.
• Build, test, and maintain all email workflows covering nurture, onboarding, re‑engagement, and lifecycle programs.
• Design, implement, and refine lead scoring logic, routing rules, and automation to ensure high‑intent leads are prioritized and sent to the right sales owners quickly.
• Create and optimize forms and landing pages, focusing on conversion rate optimization, reduced friction, and consistent brand experience.
• Maintain CRM data hygiene, including standardization rules, de‑duplication processes, and governance over key fields and lifecycle stages.
• Build and maintain reporting dashboards for marketing and sales, providing visibility into funnel performance, campaign impact, and key KPIs.
• Support sales enablement with tailored dashboards, list pulls, sequences support, and training on Hub Spot best practices.
• Manage and monitor integrations with core systems (e.g., Google Ads, webinar platforms, calendar tools), ensuring accurate data flow and attribution.
• Regularly audit programs and processes to improve deliverability, engagement, and database health.

Qualifications

• REQUIRED:
  
  2 years of experience working in a marketing automation platform (Hub Spot, Pardot, Marketo, Eloqua, etc.) conducting marketing operations, defining & reporting metrics, etc.
• REQUIRED:
  
  Experience integrating Hub Spot and/or other marketing automation platforms with ad platforms, webinar tools, and sales engagement tools.
• EXTRA NICE:
  Hub Spot certification(s) in Marketing Hub, Marketing Automation, or Revenue Operations.
• Hands‑on experience designing and managing complex workflows, lifecycle programs, and lead scoring models.
• Strong understanding of B2B demand generation funnels, MQL/SQL definitions, and revenue attribution concepts.
• Proven ability to build forms, landing pages, and email templates within Hub Spot and optimize them for performance.
• Comfortable working with data, building dashboards, and explaining funnel metrics to non‑technical stakeholders.
• Excellent communication and collaboration skills, with experience partnering closely with sales teams.

Benefits

• Competitive compensation package
• Comprehensive health and benefits plans
• High growth business environment with opportunities to move up
• Combination of both in‑office and work‑from‑home environments
• Unlimited time off – accomplish your goals and you can set your schedule
• Other perks: dogs allowed in office, multiple company parties, and more

Company Description

52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A‑Z approach to product development sets us apart, including everything from initial concept to go‑to‑market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high‑quality results quickly and efficiently.

52 Launch is a rapidly growing product development company for home inventors and small businesses that seek to create, refine, and manufacture their DTC product ideas. Our comprehensive A‑Z approach to product development sets us apart, including everything from initial concept to go‑to‑market launch planning. We focus on building strong partnerships with our clients, providing personalized solutions, and leveraging our extensive network of manufacturers and other expert resources to deliver high‑quality results quickly and efficiently.