Senior Digital Analyst

Are you obsessed with understanding how people actually behave online—how they move, click, hesitate, drop, and convert? Do you love turning complex digital signals into clear, narrative‑driven insights that directly shape UX, design, and strategic roadmap decisions?

If so, this might be one of the most exciting roles on the market right now.

A global, privately owned consumer brand
—known for premium, high‑consideration products and a fiercely loyal customer base is scaling its DTC arm and undergoing a major digital transformation. With no physical retail stores, the website is the front door to the brand… and this role sits right at the center of that experience.

As a Senior Digital Experience Analyst, you will own the deep understanding of how customers interact with the brand’s digital ecosystem across sessions, touchpoints, and journeys. Your insights will directly influence:

• UX, design, and content strategy
• A/B testing and experimentation
• Roadmap decisions across Product, Marketing, and Digital
• How a global organisation thinks about consumer behaviour

You will dig into GA4 + Big Query
, analyse user flows, extract large datasets, pair quantitative analytics with qualitative research, and use tools like heat‑mapping / session replay to get to the truth of what customers are doing—and why.

This is not a reporting role. This is a strategic insight & ownership role… with real influence and visibility.

You’ll thrive here if you have:

• 5+ years in digital analytics (D2C / eCommerce essential)
• Expert‑level GA4 + Big Query (beyond reporting — understanding attribution, modelling, raw event‑level work)
• SQL capability to extract/shape data
• Experience with heat‑mapping / session replay platforms (e.g., Contentsquare, Full Story, Hotjar)
• A strong grasp of UX behaviour, funnel analytics, and consumer journey mapping
• Ability to work cross‑functionally and influence design, UX, product and marketing teams
• Clear communication + executive presence

• You’ll be joining during a major DTC platform transformation
• High autonomy and ownership—your area is yours
• Strong analytics culture: insights genuinely influence decisions
• Premium product category with complex, interesting, multi‑touch journeys

• Base salary up to ~$125k + 10% bonus
• Strong benefits, wellness perks, and generous product discount
• Privately owned = no stock market pressures + long‑term thinking

If you want to shape the future digital experience for a world‑renowned premium brand, this is the one.