Product Manager, Audience Platforms & Taxonomy

Product Manager, Audience Platforms & Taxonomy

Remote

We are hiring a Product Manager, Audience Platforms to own the development, execution, and performance of our audience activation products across the AdTech ecosystem.

This role is focused on building and scaling audience data products that are distributed across DSPs, data marketplaces, and partner platforms. You will work at the intersection of data, programmatic advertising, and product execution to ensure our audiences are accurate, compliant, and performant in market.

You will act as both Product Manager and Product Owner, translating business strategy into technical execution and driving cross‑functional delivery across Data Science, Data Engineering, Partnerships, and Sales.

• Define and evolve digital audience taxonomies for distribution across AdTech platforms
• Translate clinical, demographic, behavioral, and intent signals into predictive models and activation‑ready audience segments
• Partner with Data Science and Engineering to build scalable, production‑ready audiences
• Establish test‑and‑learn frameworks to optimize performance (match rates, scale, campaign outcomes)
• Expand audience offerings based on revenue performance, client demand, and market trends, including evaluation of new data partners
• Own onboarding and distribution of audiences across DSPs, marketplaces, and onboarding platforms (e.g., Live Ramp)
• Define requirements for audience mapping, onboarding, and integrations
• Monitor and optimize platform performance (match rates, delivery, constraints)
• Track audience availability and downstream performance
• Expand distribution through new platforms and channel partnerships

• Own the product roadmap, backlog, and release cycles for the digital audience product
• Define requirements, user stories, and acceptance criteria
• Drive cross‑functional execution across Data Engineering, Data Science, Campaign Operations, and Partnerships
• Balance priorities across revenue growth, scalability, compliance, and technical debt
• Partner with Sales and Partnerships to align product priorities with client needs and revenue goals

• Define and manage QA processes, refresh cycles, and operational SLAs
• Monitor audience data quality, completeness, and freshness
  
  Maintain audience metadata, naming conventions, and platform mappings
• Ensure compliance with privacy regulations and AdTech industry standards (e.g., platform policies, NAI/DAA frameworks)
• Identify and resolve issues impacting activation, scale, or revenue performance

• 4–6+ years of experience in AdTech, Martech, or data platform environments
• 2+ years in a Product Manager or Product Owner role, preferably focused on data or audience products
• Hands‑on experience working within programmatic advertising ecosystems
• Experience with platforms such as DSPs (e.g., DV360, The Trade Desk), data onboarding platforms (e.g., Live Ramp), data marketplaces or clean rooms
• Strong understanding of identity resolution and match rates, data onboarding and distribution workflows
• Ability to work closely with data engineering and data science teams to deliver production‑ready data products
• Experience owning roadmaps, backlogs, and cross‑functional delivery

• Analytical mindset with the ability to interpret data and translate insights into product decisions
• Strong stakeholder management and communication skills
• High attention to detail and operational rigor
• Bias for action and comfort working in fast‑moving environments

The salary range for this position is $91,000 – $169,000 per year. Actual pay within this range will be determined based on relevant experience, skills, and qualifications. Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.

Definitive Healthcare is an equal‑opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. We recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation, or any other status.