Principal Data Analyst, Paid Media

Opportunity

Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision‑making through data. We are bringing paid media execution and analytics in‑house and seeking a Principal Data Analyst to fully own the in‑housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video.

This role will own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM, blending deep analytical expertise with hands‑on ad operations. The goal is to ensure our media data foundation is accurate, privacy‑compliant, and actionable, enabling smarter targeting, budgeting, and creative decisions across the organization.

Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen or permanent resident). Visa sponsorship is not available for this role.

• Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools.
• Demonstrated history of building production‑grade data models; experience with dbt is a plus.
• Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations.
• Strong communication and project management skills and a highly collaborative approach to problem‑solving.
• Hands‑on expertise with Google Tag Manager (events, data layers, custom HTML) and third‑party pixel implementations.
• Strong understanding of UTM standards, attribution models (rule‑based and data‑driven), and incrementality testing methodologies.
• Preferred:
  Experience with CM360, DV360, SA360 or other bid‑management tools; familiarity with Python or similar scripting for data automation; exposure to MMM concepts and privacy‑focused measurement solutions; relevant certifications such as Google Ads Search, GA4, Linked In Marketing Solutions, or Meta Marketing Science Professional.

• Proven success overseeing the operations and analytics of large‑scale B2B campaigns.
• Demonstrated success integrating data across ad platforms, web analytics tools (Heap or GA4), marketing automation (Marketo), and CRM (Salesforce) into a central data warehouse and analytics infrastructure.
• Successfully collaborated with media buyers by translating analytical findings into clear optimization recommendations with measurable positive impact.
• Developed and executed a measurement and analysis roadmap, leading to measurable improvements in business performance.

The base salary range for this position is $145,000 – $170,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role. This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well‑being and work‑life balance.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based solely on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.

Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.