Integrated Marketing Program Manager - Product Launches

Position: Integrated Marketing Program Manager - New Product Launches
## Integrated Marketing Program Manager
- New Product Launches Apply locations:
US, MA
- Framinghamtime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
August 31, 2026 (30+ days left to apply) job requisition :
R29100

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. #
** Job Description**#
** Who we are looking for
** We are seeking an Integrated Marketing Program Manager to support the planning, governance, and execution of integrated marketing programs tied to New Product Launches.

This role helps drive the product launch planning and execution rhythm by keeping launch priorities, cross-functional work streams, marketing deliverables, readiness checkpoints, and executional handoffs organized, aligned, and moving forward.

This individual will work as part of a collaborative activation squad, partnering across Integrated Marketing Program Management, Comms Planning, and cross-functional teams to connect strategy to execution through strong coordination, communication, and operational discipline.#
** What you will be responsible for
**** 1 | End-to-End Launch & GTM Execution
*** Build and manage executional program timelines across creative development, production, localization, and channel plans to ensure launch readiness across regions and channels.
* Coordinate with internal teams to keep milestones, approvals, program and launch activities on track.
* Drive alignment with leadership and cross-functional stakeholders by establishing shared goals, RACIs, milestones, and dependencies.
* Identify potential risks, manage escalation paths, and drive resolution to maintain momentum and delivery confidence.
* Maintain project and planning materials, including program plans, timelines, status and delivery trackers, and deliverables lists.
* Support forward planning by ensuring work begins with appropriate lead time, resourcing, stakeholder alignment, and readiness planning.
** 2 |  Product Launch Execution & Logistics
*** Drive the operationalization and adoption of launch execution processes, helping ensure key steps, ownership, dependencies, and handoffs are clear and consistently understood.
* Serve as a cross-functional connector for Marketing across Product, Ecomm, Business Planning, Training, and Customer Support.
* Lead planning and forecasting for marketing localizations, improving process efficiency, quality, and executional readiness across launch cycles.
* Manage product sample, seeding, PR, and review-unit ordering workflows for Marketing by partnering with Product, Supply Chain, and Demand Planning.
** 3 | Campaign and Asset Execution
*** Support the development and delivery of assets across relevant marketing channels.
* Coordinate creative reviews, routing, feedback consolidation, and approvals.
* Track asset readiness and facilitate delivery of final deliverables to cross-functional teams.
* Oversee localization workflows for marketing assets, ensuring they are adapted and delivered to support global execution.
** 4 | Operational Excellence & Continuous Process Improvement
*** Identify process gaps, bottlenecks, delays to timeline, resource constraints, and cross-functional misalignment early; escalate risks and drive resolution.
* Identify opportunities to streamline ways of working, reduce ambiguity, improve handoffs, and increase visibility across teams.
* Support the development and upkeep of templates, process guides, asset trackers, readiness and launch checklists, planning calendars, and program documentation.
* Lead post-season and post-program process reviews to identify how future planning cycles can improve.#
** What we value
*** 5-7 years in project management, program…