Product Marketing Manager, ECAD

Who we are looking for

This role leads go-to-market strategy and storytelling for Cadonix’s cloud-native ECAD platform during a critical product‑market fit phase. The Product Marketing Manager builds deep understanding of electronic design engineers in our first focus group. They develop messaging that resonates with early adopters and craft content that generates strong enthusiasm and organic word‑of‑mouth growth. Partnering closely with Product, Engineering, and Sales, this role translates technical capabilities into compelling narratives, turns early users into vocal product champions, and rapidly iterates on positioning, content, and launch motions based on real‑world signal from the user community.

• Persona development:
  Document the challenges, workflows, communities, and preferences of our initial target cohort. Continuously refine personas as we learn directly from users.
• Narrative and positioning:
  Craft and iterate the “why Cadonix” story for cloud‑native ECAD. Develop messaging that speaks to early adopters who are frustrated with legacy, file‑based, and version‑control‑heavy workflows.
• Early‑adopter community building:
  Identify and cultivate product champions among initial users. Build a small, vocal community of design engineers who drive organic word‑of‑mouth, share their work, and pull in their peers.
• Content creation:
  Produce hands‑on technical marketing content including blog posts, demo videos, walkthrough tutorials, social posts, one‑pagers, and short‑form clips that resonate with practicing engineers.
• Customer discovery and voice‑of‑customer:
  Run discovery calls, structured interviews, surveys, and feedback loops with prospects and active users. Synthesize insights into clear, actionable input for Product and Marketing.
• Launch and release marketing:
  Coordinate cross‑functional launches for new features and achievements. Run beta programs, set up structured feedback channels, and turn launches into community moments.
• Competitive intelligence:
  Maintain a working understanding of competing and adjacent ECAD tools (e.g., Altium, KiCad, OrCAD, EAGLE). Craft credible, honest head‑to‑head narratives.
• Sales enablement:
  Equip the early sales motion with demos, decks, talk tracks, objection handlers, FAQs, and reference material. Sit in on sales calls and rapidly close gaps the team encounters.
• Case studies and social proof:
  Identify reference customers and design wins from the initial cohort. Produce written case studies, video testimonials, and quotable references that build credibility with the next wave of users.
• Metrics and iteration:
  Track sign‑ups, activation, retention, and qualitative signals (community sentiment, NPS, user interviews). Report on what is working and what is not, and iterate weekly rather than quarterly.
• Cross‑functional collaboration:
  Partner with Product to inform the roadmap with field signal, with Engineering to understand new capabilities deeply, and with Sales to keep messaging tightly aligned to real conversations.
• Brand and tone:
  Help shape a voice that is technical, credible, and warm — one that practicing engineers want to read and share.

• Bachelor’s degree in Marketing, Engineering, Computer Science, or a related field, or equivalent experience and education.
• 4+ years of product marketing experience, ideally in B2B SaaS targeting technical buyers.
• Direct experience marketing CAD, ECAD, EDA, PLM, simulation, or other engineering‑focused software is strongly preferred. Hands‑on familiarity with electronic design workflows is a major plus.
• Demonstrated experience launching or growing an early‑stage product (pre‑ or early product‑market fit) is highly preferred over experience scaling mature, enterprise‑integrated platforms.
• Track record of building written and video content that engineers in the field actually read, share, and quote.

Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

The base salary range for this position is…