Associate Media Manager, Wellness

• Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Marlborough, MA or Boston, MA (Hybrid; 3 days onsite per week). Employees based in Boston will be expected to work from the Marlborough office one day per week.

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

We are seeking a data-driven and collaborative Associate Media Manager to support paid media strategy and execution for the Beauty & Wellness portfolio, including medical devices and air & water solutions. This role will help drive brand awareness, consumer acquisition, and revenue growth through optimized media campaigns across digital channels. The Associate Media Manager plays a pivotal role in shaping how consumers discover, engage with, and ultimately choose our portfolio of brands.

As the day‑to‑day connective tissue between Brand Marketing, Sales, Creative, Analytics, and our media agency partners, you’ll help bring breakthrough campaigns to life and ensure they perform against business goals. This is an ideal role for someone who loves data-driven insights, thrives in cross‑functional environments, and wants to help build the future of wellness through smart, data‑driven activation.

The ideal candidate brings experience in consumer products or regulated categories, strong analytical skills, and a passion for improving consumer experience through effective media strategy.

• Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
• Translate brand and business goals into actionable media plans, calendars, and launch requirements.
• Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for annual and tentpole campaigns.

• Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with a focus on Amazon media.
• Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
• Build clear, insight‑driven reporting for internal teams with actionable next steps.

• Leverage consumer insights, market trends,…