Strategic Marketing Manager Job Framingham area,Massachusetts USA,Marketing / Advertising / PR

Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities
Plan and deliver annual growth initiatives aligned with market opportunities and business goals
Develop growth strategies for power, semiconductor, food and beverage, and chemical sub-verticals
Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies
Partner with campaign managers, digital marketers, and demand generation experts to align campaigns with growth strategies and customer needs
Collaborate with trade show and event managers to plan and execute events
Work with North American sales teams to develop vertical-specific strategies and success tools
Ensure products address critical North American customer needs
Track, measure, and analyze growth initiative performance against KPIs and adjust strategies as needed
Build and maintain relationships with industry organizations, associations, and influencers

Requirements

Bachelor’s degree required; MBA or advanced marketing degree preferred
5+ years of progressive commercial experience in marketing/product management
Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment
Experience using market, customer, or performance data to identify opportunities and support decisions
Proven ability to work cross-functionally and lead through influence
Experience in an industrial or manufacturing environment preferred
Experience in water treatment or industrial water preferred

Core Competencies

Demonstrates expertise in developing and executing growth strategies in B2B environments, particularly within industrial sectors. Proven ability to analyze market trends and customer needs to drive cross-functional initiatives and achieve business goals.

Highest-signal resume keywords

Growth Strategy Development
B2B Marketing Experience
Cross-Functional Leadership
Market Analysis
KPI Performance Tracking

ATS Optimization Keywords Hard Skills

Market Research
Data Analysis
Growth Initiative Execution
Go-To-Market Strategy
Commercial Strategy Development

Soft Skills

Collaboration
Relationship Building
Influence Leadership

Certifications & Qualifications

Bachelor’s Degree
MBA or Advanced Marketing Degree

Industry Keywords

Industrial Market Trends
B2B Environment
Water Treatment
Manufacturing
Food and Beverage
Semiconductor
Chemical Sub-Verticals

Tools & Technologies

Demand Generation Tools
Campaign Management Software