Digital Marketing Specialist

Remote
- Waltham, Massachusetts, United States

2 - 3 Years

Regular

We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team. We support 20+ companies withinthe Buyers Edge Platform. Our priorities are often shifting quickly as weoperate similarly to a Marketing Agency serving our various stakeholders. Atany given moment, the members of our department are likely focused on 15separate projects.

The Buyers Edge Platform Marketing Department is seeking aDigital Marketing Specialist with experience developing, creating, and managing multiple digital and paid marketing campaigns, overseeing hundreds of thousands of dollars of advertising spend monthly.

The Digital Marketing Specialist will be responsible forday-to-day management of multiple digital marketing campaigns across paid search, display, and social advertising for multiple brands. Beyond paid media,this role also builds and updates landing pages, supports technical and on-pageSEO work, and helps maintain conversion tracking from website to Salesforce.

This is a full-funnel execution role, not paid media alone. Much of that workruns through our vendor and agency partners: this person will regularly execute against vendor-delivered recommendations, creative, and campaign builds, and coordinate with the internal team to get questions answered and work reviewed.

Work includes keyword research and management, analytics and tracking, campaign implementation, bid and budget management, landing page performance analysis,and campaign reporting. The candidate will be expected to improve campaign efficiency and increase conversions across all of these areas.

The ideal candidate will be confident assisting with all PPCactivities: keyword and competitor research, optimization best practices,writing creative and conversion-oriented ad copy, and budget management. They should also be comfortable picking up SEO and landing page tasks as they comeup. Day-to-day platform work spans Google Ads, Meta (Facebook/Instagram),Linked In, Zoom Info Marketing, and Google Analytics 4 for measurement. This candidate will be able to translate prior campaign experience to our foodserviceand hospitality audiences.

Buyers Edge Platform is a leading digital procurement network and solutions provider for the food service industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions—including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management—Buyers Edge is reshaping how the food service industry connects and thrives. At the heart of our work is a culture built on a passion for collaboration, technology, and helping food service business succeed.

• Develop and execute digital marketing campaigns for brands across paid search, display, video, and social platforms, primarily
  
  Google Ads, Meta (Facebook/Instagram), and Linked In
• Manage campaign configuration, launch, and ongoing optimization, including ad copywriting, budget/billing management, anddata-based adjustments
• Monitor campaign and site performance in Google Analytics 4, and use it to inform optimization and reporting
• Build and update landing pages, and handle adhoc website update requests as they come in
• Execute against recommendations, creative, and campaign builds delivered by vendor and agency partners, coordinating with the internal team to route questions and get work reviewed
• Support technical SEO, on-page SEO, and content updates identified through audits or vendor recommendations
• Support Salesforce/Pardot form tracking and completion action setup
• Troubleshoot and find creative solutions tobrand-specific needs
• Identify and test optimization opportunities across ad copy and landing pages, including A/B testing
• Ensure campaigns are meeting clearly defined conversion objectives
• Deliver analytics and reporting that shows progress internally
• Maintain knowledge of industry best practices and new technologies

• Bachelor's degree in Marketing, Communications,Business, or a related field
• 2-3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), andLinked In
• Working knowledge of Google Analytics 4, withthe ability to translate performance data into optimization decisions and reporting
• A proven track record of successful marketing campaigns; food service or hospitality experience a plus
• Exposure to SEO fundamentals…