Director Visual Merchandising, USR

The Director of Visual Merchandising is a senior strategic leader responsible for defining and executing the brand's in-store visual experience across all store locations — balancing creative vision with data-driven decision-making to drive sales conversion and brand consistency.

• Set Visual Strategy: Define the overall in-store experience vision for stores today and future formats; translate brand and marketing objectives into scalable visual merchandising frameworks
• Enterprise Alignment: Act as the primary liaison between HQ/creative leadership and field operations, ensuring creative intent is consistently executed across all stores and markets
• Seasonal & Promotional Planning: Lead the development of visual campaigns for product launches, seasonal resets, and promotional events, aligning with merchant and marketing calendars
• Store Format Innovation: Design display concepts for new store formats, remodels, pop-ups, and concept environments; partner with real estate, space planning and construction teams
• Brand Standards Ownership: Establish, document, and govern visual standards, planogram guidelines, and fixture/signage specs across all store formats
• Vendor Partnerships: In conjunction with Merchants, working closely with our key Vendor partners enhance vendor displays, vendor brand shops and full vendor showcase that enhance their brand while keeping with our brand personality.

• Data-Driven Optimization: Analyze sales data, conversion metrics, customer insights, and market landscape to continuously improve visual strategies
• Budget Management: Own the visual merchandising budget across design, fixtures, props, signage, and vendor contracts
• Field Execution Oversight: Conduct store visits to evaluate display effectiveness, provide guidance, and ensure consistency across multi-unit locations
• Cross-functional Partnership: Collaborate with Merchandising/Buying, Marketing, Store Operations, and e-commerce teams to align visual execution with business goals

• 10+ years in visual merchandising, retail design, or store operations; multi-unit preferred
• Bachelor's Degree in Marketing, Merchandising, Design, or related field
• Proven track record managing site merchandising and/or store design teams
• Experience influencing partner teams and Retail leadership
• Ability to connect visual strategy to P&L outcomes and sales performance
• 3D design software, Adobe Creative Suite, Microsoft Suite, retail analytics tools