Business Development Representative

Business Development Representative

Applause is raising the bar for digital quality and employee experience. Recognized as a Top Workplace, Applause provides award-winning software testing and UX research solutions to top brands. Our fully managed services leverage a global team and the world's largest independent testing community. We improve digital experiences for global innovators like Google, Microsoft, Pay Pal, Starbucks, Vodafone, and BMW.

As a Business Development Representative you will act as the first contact for many Applause prospects with the objective of assisting our field sales team in selling products and services. You will focus on driving early-stage sales cycles, generating qualified outbound opportunities, and collaborating closely with marketing and sales teams. Successful candidates will possess strong communication skills, background in enterprise SaaS or tech industries, and a proven track record in lead generation and customer acquisition.

Key Responsibilities:

• Cultivate high-quality outbound sales opportunities within targeted industry accounts, ensuring each prospect is thoroughly diagnosed for business challenges, mapped to Applause solutions, and qualified based on infrastructure, timeline, and budget.
• Serve as the primary liaison for inbound inquiries within your territory, qualifying potential leads before transitioning them to the appropriate sales executive.
• Contribute to the success of regional marketing initiatives, events, and solution-specific campaigns.
• Partner with sales executives to execute strategic territory planning and perform deep-dive research into key industry verticals.
• Articulate a compelling value proposition tailored to every prospect while working in lockstep with sales to convert new opportunities.
• Maintain meticulous records and pipeline forecasts within , utilizing advanced prospecting tools such as Linked In and Hoovers to maximize efficiency.
• Engage in proactive tele-prospecting and qualification across both targeted and non-targeted accounts.
• Meet or exceed monthly and quarterly objectives for pipeline generation and forecasting to ensure field sales has a steady stream of qualified prospects.
• Develop and present comprehensive business acquisition strategies for your assigned region, outlining specific activity goals, key performance milestones, and necessary resources.

Job Requirements and Preferred

Skills:

• Ability to learn and execute outbound prospecting and account development strategies across assigned markets and accounts.
• Strong communication skills with an interest in building a career in B2B sales, SaaS, technology, or a related field. Previous sales experience is a plus.
• Comfortable learning and using sales and prospecting technology, such as CRM, sales engagement, and lead generation tools.
• Exceptional interpersonal skills, a collaborative team-first orientation, and a proven aptitude for engaging and influencing key stakeholders.
• Driven, self-motivated, and results-oriented with a strong sense of urgency to bring initiatives to completion.
• Creative problem solver with strong leadership skills to translate ideas into effective execution.
• Willingness to work from our Framingham, MA corporate office 1–2 days per week
• Bachelor's degree preferred.

Why Applause?

We're proud to cultivate an inspiring, engaging employee culture that's consistently reflected in high employee retention rates and satisfaction. Our talented team – known as Applause Nation – is set up for success with the latest collaboration and learning tools, opportunities for career advancement, and more.

• We have a flexible work environment with top talent from across the globe
• Collaborate with an international team of 450+ passionate, talented co-workers
• Expand your portfolio with exciting, hands-on projects providing exposure to well-known, global brands
• Learn and grow through structured onboarding, in-house knowledge sessions and access to thousands of virtual courses available on demand
• Incorporate AI and other exciting technologies into your work, to help you prioritize and boost productivity
• Experience a supportive culture that emphasizes teamwork, innovation and transparency
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