Director, Field Health Economics & Outcomes Research; HEOR), Upper Midwest

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The Director, Field HEOR, is a senior scientific leader responsible for shaping and executing Bayer’s U.S. Field HEOR engagement strategy with payers, health systems, IDNs, and other access‑decision stakeholders. This role serves as the primary field‑based HEOR expert, translating evidence into meaningful value discussions, identifying customer‑driven evidence needs, and ensuring those insights inform Bayer’s HEOR and Medical strategies.

The Director partners closely with Market Access, Medical Affairs, and HEOR Research Strategy teams to deliver clear, data‑driven value messages; support population‑specific evidence needs; inform economic modeling; and establish Bayer as a trusted HEOR partner across national and regional payer organizations. The role is critical in supporting appropriate access by bridging scientific evidence, real‑world insights, and payer decision‑making frameworks.

This territory will cover the Upper Midwest: ND, MN, WI, MO, IL, IN, KY.

The primary responsibilities of this role, Director, Field Health Economics & Outcomes Research (HEOR), are to:

• Serve as Bayer’s senior field‑based HEOR expert for national and regional payers, IDNs, ACOs, and health systems.
• Deliver high‑quality clinical, economic, epidemiologic, and HEOR value communications tailored to payer and population needs.
• Present HEOR value propositions, real‑world evidence (RWE), and economic modeling outputs that inform formulary decision‑making, utilization management, and population health strategy.
• Provide proactive scientific and health‑economic education to Medical Directors, Pharmacy Directors, and value‑focused customers.
• Address unsolicited medical and HEOR questions with scientific accuracy, balance, and compliance.

• Identify evidence gaps, payer/health system priorities, and emerging trends that influence coverage and access decisions.
• Communicate customer‑driven evidence needs to internal HEOR, Medical, and Market Access teams to shape future research, modeling, and RWE plans.
• Collaborate with HEOR research and modeling teams to refine value frameworks, economic models, and evidence strategies based on customer insights.

• Co‑create and support customer‑driven, field‑based HEOR/RWE initiatives (e.g., population‑specific analyses, database collaborations, retrospective studies) in compliance with internal governance.
• Facilitate research collaborations with health plans, PBMs, IDNs, and health systems to generate mutually valuable RWE.
• Support appropriate sites and customer engagement for Bayer‑sponsored Phase IV/RWE studies when relevant.

• Support the development, contextualization, and field utilization of health‑economic models for payer audiences.
• Provide customer feedback to improve usability and relevance of economic models for coverage and policy discussions.
• Educate customers on methods, assumptions, and population‑specific insights from budget impact models (BIMs), cost‑effectiveness models (CEAs), and other HEOR tools.

• Partner with Market Access, Medical Affairs, and HEOR Research Strategy to shape evidence generation priorities.
• Provide HEOR training, data interpretation support, and scientific guidance to field teams and Market Access colleagues.
• Contribute to internal strategic planning, launch readiness,…