Product Marketing Lead, EY Fabric and EYQ

The opportunity

As the Platform Marketing Lead for EY’s global integrated platform, EY Fabric, you will report to the Technology Marketing Lead and play a crucial role in shaping the positioning and messaging of this award‑winning platform. EY Fabric underpins EY’s AI strategy and you will collaborate closely with technology leaders who are driving thought leadership and next‑generation capabilities to drive adoption of EY Fabric and its capabilities within EY and to develop a cohesive marketing strategy that highlights the value of EY Fabric to internal and external stakeholders.

• Positioning and Messaging:
  Collaborate with EY Fabric leadership to establish and refine the overarching positioning and messaging for the EY Fabric platform. Partner with the EY Fabric Activation Leader to identify adoption gaps across EY’s businesses and regions and prioritize initiatives that drive engagement. Work closely with individual product teams to develop tailored messaging for specific products and components, ensuring that all messaging aligns seamlessly.
  
  This alignment will ensure that individual product and component messaging supports the broader EY Fabric narrative which, in turn, is consistent with EY's overall technology positioning and messaging strategy.

• Internal Campaigns:
  Collaborate with the Client Technology (CT) communications and engagement team to design and implement internal campaigns aimed at driving adoption of EY Fabric among EY technologists. Identify use cases and opportunities to tell the Fabric impact story internally.

• Cross‑Team
  
  Collaboration:
  
  Partner with individual platform product teams and platform component teams to align their messaging with the broader EY Fabric strategy, ensuring consistency and clarity.

• Marketing Asset Development and Management:
  Create and maintain a comprehensive suite of marketing assets that support both the overarching EY Fabric platform and its individual products and components. Collaborate with the BMC Asset Factory to develop templated assets and streamlined processes for producing fact sheets, videos, and other marketing materials. Ensure all materials reflect the cohesive narrative of EY Fabric while meeting compliance standards through necessary SCORE approvals.

• Naming Oversight:
  Oversee the naming conventions for each product and component, ensuring clarity and alignment with EY naming guidelines.

• Navigator Page Oversight:
  Oversee the content on the EY Fabric Navigator page, ensuring it effectively communicates the value and capabilities of EY Fabric.

• Measurement and Reporting:
  Establish metrics for measuring the effectiveness of marketing initiatives and report on performance to inform future strategies.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

• Minimum of 8 years of experience in product marketing, preferably within a technology or professional services environment.

• Proven track record of developing and executing successful marketing strategies and campaigns.

• Strong understanding of technology products and services, with the ability to communicate complex concepts clearly.

• Excellent collaboration and communication skills, with the ability to work effectively across teams and influence stakeholders.

This job posting relates to an existing vacancy within our organization.

The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.

Learn more .

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96,300 to $180,100. The base salary range for New…