Marketing Director | Digital Marketing, Branding & Growth

Job Description

Job Description

Build the Future of Real Estate Marketing

Coldwell Banker Legacy Group is seeking an innovative, creative, and results-driven Marketing Director to oversee and execute marketing initiatives for one of the region's most successful and diverse real estate organizations.

This is not a traditional marketing position.

We are looking for someone who can drive consumer lead generation, recruiting growth, brand awareness, audience engagement, and marketing innovation across our residential real estate, commercial real estate, property management, title, auction, construction, development, and technology divisions.

The ideal candidate understands how to build campaigns, grow audiences, generate leads, measure results, and continuously improve performance through data and testing.

You will work closely with company leadership and our agent team to expand our market presence throughout Kentucky, Tennessee, and beyond.

About Coldwell Banker Legacy Group

Coldwell Banker Legacy Group is an award-winning real estate organization serving Southern Kentucky and Middle Tennessee through residential real estate, commercial real estate, property management, relocation services, title services, auction services, construction, land development, and emerging technology platforms.

Our family of companies includes Coldwell Banker Legacy Group, Coldwell Banker Commercial Legacy Group, Trupoint Title Services, Innovatas Construction Group, Auction Concepts USA, and Bold Porch, a real estate marketing technology platform designed to help agents, brokers, and consumers connect in new and innovative ways.

With offices in Kentucky and Tennessee, we serve a diverse client base ranging from homeowners and investors to developers, builders, commercial clients, and corporate relocation customers.

We are a growth-focused company committed to innovation, agent success, customer service, and building industry-leading marketing systems that help our clients, agents, and businesses thrive.

Key Responsibilities

Digital Marketing, Branding & Growth

• Develop and execute marketing campaigns that drive measurable business results.
• Create annual and quarterly marketing plans and campaign calendars.
• Manage advertising budgets and marketing vendors.
• Ensure all marketing initiatives align with company growth objectives.
• Build marketing systems and resources that support agents and company initiatives.
• Strengthen and protect the Coldwell Banker Legacy Group brand across all marketing channels.
• Develop strategies that increase market share, brand recognition, and customer engagement.

Lead Generation & Demand Creation

• Develop attraction-based marketing campaigns designed to generate qualified consumer leads.
• Create and optimize lead-generation funnels across digital channels.
• Improve conversion rates through testing, analysis, and optimization.
• Develop campaigns that generate buyer, seller, investor, commercial, property management, auction, construction, and development leads.
• Manage digital advertising campaigns across Google, Facebook, Instagram, Linked In, You Tube, and emerging platforms.
• Create lead magnets, landing pages, and marketing offers that convert prospects into clients.

Content Strategy & Creative Development

• Develop content strategies across all company brands.
• Create and coordinate:
  • Social media content
  • Video marketing
  • Email campaigns
  • Blog content
  • Digital advertising
  • Recruiting campaigns
  • Print marketing materials
• Ensure consistent branding and messaging across all marketing channels.
• Maintain high creative standards for photography, videography, graphic design, and advertising.
• Review listing marketing to ensure properties stand out in competitive marketplaces.
• Design marketing materials for listings, agents, recruiting, and company initiatives.
• Create compelling marketing that tells stories and captures consumer attention rather than simply announcing listings.
• Oversee the visual presentation of listings, projects, developments, auctions, and company brands.

Social Media & Audience Growth

• Grow company visibility across all major social media platforms.
• Increase meaningful engagement including:
  • Comments
  • Shares
  • Saves
  • Direct messages
  • Website visits
  • Lead inquiries
• Develop content strategies that attract both consumers and real estate professionals.
• Build audience growth systems that convert followers into customers and recruits.
• Manage