Sr. Global Marketing Manager, Commercial Excellence and Execution

the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Sr. Global Marketing Manager, Commercial Excellence & Execution will play a critical role within BD’s Lab Specimen Management business, driving commercial strategy, execution, and sales enablement across global and regional teams. This role ensures execution of BD’s go-to-market strategies, helps to strengthen commercial execution capabilities, and delivers measurable impact through best‑in‑class tools, processes, and training. BD is the global market leader in specimen management, with a strong legacy in containment (BD Vacutainer®) and acquisition technologies.

This position builds on that foundation by enabling commercial teams to implement with precision, consistency, and confidence—ultimately accelerating growth and reinforcing BD’s leadership in the market.

• Deliver actionable insights on market trends, customer segmentation, and driven dynamics to advise commercial strategies.
• Develop and maintain market models to drive accurate short- and long‑term forecast demand, assess growth opportunities, and guide resource allocation.
• Translate insights into clear recommendations for execution teams, ensuring decisions are grounded in robust analysis.
• Use data‑driven analytics to evaluate pricing strategies, portfolio performance, and ROI of commercial initiatives.

• Supervise and analyze commercial performance metrics to identify gaps and implement corrective actions.
• Support the development and deployment of sales enablement tools, training programs, and execution frameworks to drive BD Excellence across regions.
• Develop and implement a comprehensive framework to define, track, and analyze marketing metrics that measure the effectiveness of key commercial programs and tools.

• Generate deep customer insights through qualitative and quantitative research to inform priorities.
• Identify unmet customer needs and translate them into actionable opportunities for new solutions.
• Develop robust cases that outline market potential, financial impact, and strategic fit for proposed innovations.
• Conduct market modeling and forecasting to validate opportunity size and guide resource allocation.
• Collaborate cross‑functionally with R&D, commercial, and regional teams to align innovation initiatives with customer and market requirements.

• Ensure alignment between global marketing strategies and regional execution plans, providing clear guidance, resources and support for successful implementation.
• Support launch readiness and execution for new products and solutions, ensuring commercial teams are equipped with messaging, tools, and training.

• Work closely with global marketing, regional sales, training, and operations teams to drive adoption of standard processes and standardize execution models.
• Serve as a key liaison between marketing and commercial teams to ensure feedback loops advise strategy and execution improvements.

• BS/BA in business, science, marketing, or health care required.
• MBA preferred.

• At least 6 to 8+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred).
• Business experience may include marketing, sales, sales training, business development.

• Analytical Rigor:
  Highly analytical with a confirmed ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities.
• Customer Centric:
  Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs.
• Learning Agility:
  Demonstrates a strong capacity to learn quickly,…