Sr. CRM Business Analyst

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Sr. CRM Business Analyst will take a lead role in eliciting, documenting, and validating business requirements from stakeholders, translating them into user stories and functional specifications. The Sr. BA will work independently within an Agile (SAFe) framework, managing requirements work streams and serving as the primary liaison between business stakeholders and the BD technology and global services team (TDS). The Sr.

BA will facilitate workshops with business and IT stakeholders, analyze CRM data and processes to identify gaps and improvement opportunities, and own stakeholder relationships more broadly.

• Elicit, document, and validate business requirements from stakeholders, translating business needs into user stories and functional specifications; support sprint planning, backlog grooming, and UAT coordination.
• Facilitate workshops and working sessions with business and IT stakeholders to gather requirements, align on priorities, and drive decisions.
• Analyze CRM data and processes to identify gaps and improvement areas, providing recommendations aligned to BD’s long‑term CRM strategy and roadmap.
• Act as liaison between business users and technical delivery teams, working collaboratively across Commercial functions inclusive of business partnerships, marketing teams, and TDS.
• Independently manage requirements work streams and own stakeholder relationships broadly, partnering with Sales Effectiveness and the Commercial team to curate & deliver technical training for newly deployed capabilities.
• Develop dashboards that support business needs and measurement of CRM KPI’s.

• 5+ years combined experience in Salesforce business analyst or manager experience.
• Bachelor degree required.
• Experience in systematizing new business processes, efficiencies, and business improvements.
• Strong business and systems thinker using independent judgment and ability to analyze, coordinate, and optimize CRM to support recommended solutions that achieve desired results.
• Agile certified strong experience in Scaled Agile development framework.
• Self‑directed with the ability to work collaboratively with individuals at all levels.
• Ability to interact with “business” as well as “technical” partners.
• Ability to span multiple technology platforms and the willingness to become proficient in technologies over and above the required specialty. (example: Life Sciences Cloud, Dynamics CRM, Marketo, Service Cloud, CLM, CPQ)
• Ability to drive organizational changes by influencing others without authority.
• Excellent verbal and written communication skills.
• Ability to travel ~10% required.
• Lead technical training execution with a practice council of CRM Delegated Administrators.

• BA/BS required (in lieu of a bachelor’s degree, 5+ years of experience in the applicable area).

• Salesforce Administrator 201 Certification.
• SAFe Agile framework preferred.

At BD, we are committed to supporting our associates’ well‑being, development, and success through a performance‑based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus
• Potential Discretionary LTI Bonus

Health and Well‑Being Benefits

• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short‑term disability coverage
• Long‑term disability insurance
  
  Long‑term care with life insurance

Other Well‑Being Resources

• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emo…