Director, Brand Implementation

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Director, Brand Implementation defines and leads the enterprise strategy, governance framework, and operating model for brand execution across the organization. The role ensures brand priorities are translated into measurable business outcomes through scalable systems, organizational capability, and enterprise-wide adoption.

This position is accountable for establishing implementation standards, governance structures, performance measures, and strategic roadmaps that enable consistent and compliant brand execution. The role drives operational excellence by aligning resources, processes, and technology platforms to business priorities.

The Director collaborates with executive leaders across Marketing, Communications, Commercial Excellence, Digital, Human Resources, Operations, and Business Units to drive alignment, capability building, and transformational change that strengthens enterprise brand performance.

The Director serves as the enterprise authority for brand implementation, governance, and adoption. The position shapes long‑term capability strategies and operating models that improve brand consistency, organizational effectiveness, and business performance globally.

The role owns enterprise frameworks, governance mechanisms, and enablement programs that support effective implementation cess is achieved through executive influence, strategic leadership, and disciplined execution.

The Director monitors successful implementation through KPIs, dashboards, governance reviews, and value realization metrics to ensure continuous improvement and sustainable business impact.

• Standardized implementation strategies, governance models, and toolkits adopted globally.
• Improved organizational capability and brand execution maturity across business units and regions.
• Measurable increases in adoption, compliance, operational efficiency, and execution quality.
• Enhanced executive stakeholder alignment and advocacy for enterprise brand priorities.
• Demonstrated business value realization through brand consistency and operational effectiveness.
• Successfully leading complex, global, matrixed environments while delivering enterprise outcomes.

• Define and own the enterprise brand implementation strategy and multi-year roadmap.
• Establish and lead global governance structures, standards, and operating models.
• Drive enterprise prioritization and investment decisions related to brand enablement and execution.
• Serve as a strategic advisor to leadership on brand adoption and implementation effectiveness.
• Lead enterprise capability-building initiatives, training programs, and change management strategies.
• Establish KPI frameworks and performance dashboards to measure business impact and value realization.
• Drive cross-functional alignment across marketing, communications, commercial, digital, operations, and business leadership teams.
• Sponsor transformational initiatives that enhance scalability, compliance, and execution excellence.
• Identify risks, opportunities, and continuous improvement initiatives across the enterprise.
• Lead and develop high-performing teams, external partners, and strategic vendor relationships.

• Enterprise Leadership:
  Shapes enterprise priorities and organizational direction.
• Strategi…