Marketing Director Launch Excellence

About BD

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to manufacturing and marketing—to look at the impossible and find transformative solutions that turn dreams into possibilities.

A Worldwide Launch Excellence Director will lead the Corporate Marketing Team’s launch excellence and strategic innovation pillars, ensuring successful launches that enable growth of BD’s winning portfolio.

• Deliver business plan expected results on selected launches through a high standard of launch and marketing excellence.
• Partner with BU teams on key needle‑mover launch processes and commercial excellence deliverables.
• Create communities of practice across business units to share best practices for upcoming launches.
• Participate in CER for key launch needle‑movers and support stage‑gate decisions.
• Own a consistent and robust product launch process (GPDS) and governance.
• Work with internal launch stakeholders to ensure launch readiness tasks are completed.
• Coordinate Launch Readiness Review Assessments across launch brands with senior leadership.
• Establish dashboards to manage reporting of key metrics and KPIs.

• Bachelor’s degree required; advanced degree (MBA, MA) preferred.
• 8+ years in pharma, biotech, medical devices, or healthcare with a strong marketing upstream background.
• 5+ years of global launch experience, leading at least 3 successful new launches.
• 2+ years leading complex projects requiring global, cross‑functional, and local alignment.
• Strong ability to simplify complex concepts & “tell a story” orally and in writing.
• Strong influencer without authority, leading through complex and ambiguous situations.

• Bachelor’s degree mandatory; MBA preferred, with 8‑10 years of marketing experience.
• Demonstrated capabilities in launching with successful impact.
• Demonstrated capabilities in marketing including upstream, downstream, market development; marketing excellence capabilities.
• Experience with coaching.

• Experience leading teams, directly and indirectly, to achieve goals.
• Strong coaching and influence skills with a growth mindset.
• Ability to challenge the status quo and take initiative.
• Demonstrated ability to lead cross‑functional initiatives.
• Exceptional leadership effectiveness and communication skills.
• Strong strategic thinking with focus on change management.

At BD, you will learn and work alongside inspirational leaders, thrive in a growth‑centered culture, and help shape the trajectory of BD while leaving a legacy.

USA, NJ - Franklin Lakes

• Annual Bonus
• Potential Discretionary LTI Bonus
• Potential reimbursement of vehicle use/mileage
• Potential reimbursement of phone use

• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short‑term disability coverage
• Long‑term disability insurance
• Long‑term care with life insurance

• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs

• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance

• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• Met Life Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations

• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid parental leave
• Su…