Director, Marketing Data & Analytics

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Director, Marketing Data & Analytics defines, leads, and is fully accountable for the analytics function that powers BD’s global digital marketing ambitions. This leader owns the marketing analytics strategy and roadmap end-to-end – from data foundation and governance through to advanced modeling, insight activation, and AI enablement – and builds the team and partnerships required to execute at scale.

This is a senior all-rounder role demanding strategic vision, deep analytical expertise, and strong organizational leadership. The Director will be equally credible shaping a multi-year analytics roadmap with the VP as they are challenging a modeling approach with a data scientist or driving alignment with a Business Unit commercial leader. They set the standard for how analytics creates business value at BD – and are held accountable for delivering it.

The Director is a key architect of BD’s Marketing & Commercial Data Mesh, ensuring that analytics products are enterprise-grade, scalable, and reusable across functions and regions. They represent the analytics function in cross-functional forums, proactively shape how senior marketing and commercial leaders think about data, and build the organizational capability – people, process, and technology – to sustain competitive advantage through insight.

• Marketing Analytics Strategy & Roadmap
• Define and own the global marketing and commercial analytics strategy, setting a multi-year roadmap that anticipates business needs and drives measurable impact on demand generation, channel performance, and commercial outcomes.
• Establish the analytics function as a strategic asset within the Digital Marketing CoE, proactively identifying where data and insight can unlock growth, efficiency, or competitive advantage.
• Own the global marketing measurement framework – defining how BD evaluates campaign, channel, and demand performance – and ensure it is adopted consistently across markets and business units.
• Define investment priorities for analytics capabilities, tooling, and talent, and make the case for resourcing to senior leadership.
• Insight Generation & Executive Decision Support
• Accountable for the quality, relevance, and timeliness of analytics outputs that reach senior marketing and commercial decision-makers.
• Translate complex analytical findings into clear strategic narratives that directly inform demand planning, budget allocation, and channel investment decisions at the VP and BU leadership level.
• Lead the development of automated, scalable reporting and dashboard capabilities that surface performance intelligence across the organization.
• Champion a culture of evidence-based decision-making – setting the standard for how insight is produced, communicated, and acted upon across the marketing function.
• Digital Analytics & Governance
• Set enterprise-wide digital measurement standards, defining how BD tracks and evaluates performance across all digital properties, paid media, and omnichannel journeys globally.
• Own the governance of GA4 and Adobe Analytics platforms, including global Solution Design References (SDRs), ensuring data integrity and consistency across markets.
• Own Adobe Launch and tag management strategy, overseeing implementation standards, compliance frameworks, and evolution of the tagging infrastructure.
• Partner strategically with the Martech team to ensure the analytics ecosystem is fully integrated within – and extracting maximum value from – the broader marketing technology stack.
• Advanced Analytics, Modeling & AI
• Own the advanced analytics agenda for marketing, driving the development of models that support attribution, customer segmentation, lead…