Director, Commercial Technology — CRM, Sales Operations & Intelligence

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies. Advancing the world of health™ is our Purpose, driving transformative solutions across design, engineering, manufacturing, and marketing.

We are seeking a results‑driven and strategic leader to serve as Director, Commercial Technology. The role owns the technology strategy, roadmap, and delivery of platforms and capabilities that support our global commercial organization.

• Own the global CRM platform strategy and roadmap.
• Drive CRM adoption, data quality, and process standardization.
• Enhance CRM with intelligent capabilities to reduce administrative burden.
• Partner with Enterprise Architecture to integrate CRM with marketing, service, ERP, and data platforms.
• Manage CRM governance, release management, and vendor relationships.
• Lead the technology strategy for Sales Planning platforms: territory design, quota allocation, capacity modeling and scenario planning.
• Modernize and automate territory management processes.
• Ensure Sales Planning integration with CRM, ICM, Finance, and HR.
• Digitize and automate core Sales Operations processes.
• Drive sales process standardization across regions and business units.
• Enable sales productivity tooling such as mobile CRM and activity capture.
• Partner with Sales Operations for real‑time pipeline visibility and forecasting.
• Own technology strategy and platform roadmap for Incentive Compensation Management (ICM).
• Modernize ICM to support complex plan designs at global scale.
• Ensure alignment between ICM, CRM, and Sales Planning.
• Enable seller self‑service visibility through earnings dashboards, plan documents, and dispute workflows.
• Drive platform rationalization toward a single enterprise‑standard ICM.
• Define and own technology strategy for Sales Intelligence.
• Embed intelligence into CRM to provide account insights, relationship mapping, buying signals, and competitive intelligence.
• Partner with Data, Insights & AI Product Management to surface AI insights in seller workflows.
• Drive adoption of performance analytics and coaching tools.
• Lead cross‑functional teams and partners to deliver outcomes.
• Manage platform vendors and implementation partners.
• Drive enterprise change management.
• Serve as executive‑facing owner for all technology strategies.
• Partner with Commercial leadership, Sales Operations, Finance, and HR to deliver measurable commercial outcomes.
• Operate effectively in a matrixed global environment, influencing without authority.

• 10+ years of experience in commercial technology, CRM, sales operations technology, or revenue operations, with at least 4 years in a leadership role.
• Bachelor’s degree in Information Systems, Computer Science, Engineering, Business Administration, or related field; MBA or advanced degree preferred.
• Experience leading CRM strategy and evolution, preferably with Salesforce.
• Expertise in Sales Planning and territory management technology.
• Experience with ICM platforms including complex plan designs.
• Understanding of sales intelligence and analytics.
• Experience designing and executing global rollouts with measurable milestones.
• Proven ability to partner with Sales Operations, Finance, and Commercial leadership.
• Medical device, Med Tech, life sciences, or regulated industry experience required.
• Experience applying lean and kaizen excellence principles and techniques (e.g., PSP, 5‑Whys).

• Experience with AI/ML‑enabled sales tools.
• Familiarity with Agile product management methodologies.
• Experience with sales process design and optimization.
• Knowledge of global regulatory and compliance frameworks relevant to medical device commercial operations.
• Experience with master data management in multi‑ERP environments.
• Change management experience in global sales organizations.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, genetics, disability, military eligibility, veteran status, or other legally protected characteristics.

Primary

Work Location:

USA, NJ – Franklin Lakes.