Regulatory Affairs Strategist, Digitalization - Advertising & Promotion

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Regulatory Affairs Strategist, Digitalization – Advertising & Promotion is responsible for the business ownership, lifecycle management, and continuous improvement of digital platforms supporting global Advertising & Promotion regulatory activities. This role ensures that digital solutions effectively support regulatory and business processes while maintaining appropriate system governance, data integrity, validation, operational effectiveness, and user experience. The role partners closely with the Global Advertising & Promotion Process Owner, Business Units, Regions, Central Regulatory Affairs, TGS, technology partners, and other stakeholders to translate regulatory and business requirements into scalable digital capabilities.

The role manages business activities associated with platform enhancements, releases, application governance, Software Development Lifecycle (SDLC), Computer Systems Validation (CSV), testing, training, and user adoption. As part of the Regulatory Affairs Digitalization organization, the role identifies and implements opportunities to improve efficiency, leverage AI-enabled capabilities and automation, strengthen data quality and reporting, enhance integration, and improve user experience while ensuring alignment with the broader Regulatory Affairs digital strategy.

• Global Advertising & Promotion Digital Platform Ownership Manage Global Ad/Promo Digital Platforms:
  Serve as the Regulatory Affairs business owner for digital platforms supporting Advertising & Promotion, providing business leadership for platform operations, lifecycle management, enhancements, releases, and continuous improvement.
• Partner with the Global Ad/Promo Process Owner:
  Translate global Advertising & Promotion policies, procedures, process requirements, and regulatory needs established through the global process governance model into scalable system requirements, workflows, and digital capabilities.
• Manage Platform Roadmap and Continuous Improvement:
  Manage the business platform roadmap by identifying, evaluating, prioritizing, and advancing platform capabilities and improvements, including opportunities related to workflow, AI-enabled capabilities, automation, reporting, integration, data quality, and user experience, in alignment with the broader Regulatory Affairs digital roadmap.
• Lead Release and Change Management:
  Evaluate vendor releases, enhancements, and proposed system changes for business applicability and impact. Partner with TGS, technology partners, and stakeholders to plan and implement changes while maintaining appropriate business and validation controls.
• Drive Business Requirements:
  Lead the identification, documentation, and alignment of business and user requirements across Central, Business Unit, and Regional stakeholders, ensuring solutions support intended business processes and regulatory needs.
• Application Governance and Sustaining Support Provide Regulatory Affairs business governance and oversight for application configuration, business-controlled data, user access, and role design, in partnership with technology and operational teams. Identify data quality and integrity risks, lead or coordinate appropriate resolution and escalation, and identify recurring application issues and…