Marketing Analytics, CRM and Digital Specialist

Hamilton Storage provides automation solutions to customers in life science and clinical research. The company develops modular, scalable systems that automate sample storage, management, and processing. Hamilton provides all the benefits of advanced automation without the complexity associated with installing, operating, and maintaining large-scale custom systems. Acquired in 2007, Hamilton Storage is headquartered in Franklin, Massachusetts, USA with R&D facilities co-existing in both Franklin, MA and Bonaduz, Switzerland.

The decentralized R&D organization benefits both production and marketing and allows Hamilton to stay close to the local markets and respond quickly to market needs.

The Marketing Analytics, CRM, and Digital Specialist is a data-driven strategist responsible for the health and performance of Hamilton Storage’s digital ecosystem and sales pipeline. This role focuses heavily on planning, executing, and optimizing multi-channel lead generation campaigns designed to attract, nurture, and convert high-quality B2B prospects into measurable revenue. Based on-site in Franklin, Massachusetts, the Specialist serves as a global administrator for our CRM (Hub Spot), ensuring data integrity while translating complex marketing activities into actionable insights for leadership.

The ideal candidate blends technical expertise in marketing with a creative approach to digital presence, bridge-building between marketing activities and sales success.

Position is located on-site in Franklin, MA

Responsibilities

• Lead Generation & Campaign Strategy:
  Develop and execute multi-channel campaigns to fuel the sales pipeline; coordinate product and application-specific digital initiatives and build impactful email nurture workflows.
• CRM Management (Hub Spot):
  Act as our business unit’s global owner for Hub Spot, maintaining data quality, segmenting databases, managing automated workflows, and conducting regular CRM training sessions for the team.
• Digital Property Management:
  Own and maintain corporate digital properties, including social media presence and the corporate website; oversee content updates for product and application pages and drive UX improvements.
• Analytics & Reporting:
  Manage all data reporting for marketing campaigns, websites, Linked In, and events; create custom dashboards providing visibility into pipeline performance and effectiveness for sales managers and leadership.
• Search & Performance Optimization:
  Partner closely with external agencies to optimize SEO and keywords; monitor KPIs and proactively suggest strategic improvements based on performance data.
• Sales Enablement:
  Maintain the sales enablement intranet site by identifying content gaps, updating structure, and managing assets; work closely with sales managers to maximize event ROI and lead nurturing.
• Reporting & Insights:
  Deliver regular channel performance reports and maintain the marketing-to-sales funnel tracking process to ensure a seamless lead handoff.
• Monitor market trends, product developments, industry insights, and competitor activity

• Expert-level proficiency in managing and optimizing CRM and marketing automation tools, specifically Hub Spot.
• Proven track record of managing the marketing-to-sales funnel and implementing effective lead tracking processes.
• Deep knowledge of SEO, SEM, and conversion rate optimization (CRO) best practices.
• Understanding of the markets where Hamilton competes including life sciences and laboratory automation preferred.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Time management skills and proven ability to meet deadlines.

• Bachelor’s degree in Marketing, Communications, Data Science, Digital Marketing or a related field
• Minimum of 6 years of experience in a B2B marketing environment with a focus on digital strategy and analytics.
• Hands-on experience with A/B testing tools, landing page builders, and digital analytics platforms.
• Strong experience collaborating with sales teams in a revenue-driven environment to align marketing output with sales goals.
• Ability to translate data into "thought leadership" insights and executive-level…