Senior Associate Director of Enrollment Marketing

Senior Associate Director of Enrollment Marketing

Dean College is a private, residential New England college grounded in a culture and tradition that all students deserve the opportunity to discover and exceed their greatest aspirations.

The Senior Associate Director of Enrollment Marketing coordinates the development, execution, and optimization of strategic marketing and communications initiatives designed to support undergraduate enrollment goals. Working in close partnership with the Admissions team, this position drives prospective student outreach, engagement, and awareness through compelling, audience-centered messaging and integrated marketing campaigns.

The Senior Associate Director collaborates across the institution to create and deliver content and creative assets that resonate with diverse student populations and stakeholders. Utilizing a multi‑channel approach, the role oversees communications across email, print, social media, SMS/text messaging, and emerging platforms to enhance the prospective student experience and strengthen the institution's brand.

This is a 12‑month, full‑time, on‑campus, exempt position. Expected salary range: $70,000 to $75,000 when annualized, commensurate with experience. The College also offers a comprehensive benefits package, including health insurance, retirement contributions, and generous paid time off.

• Manage the enrollment communications flow and execution for prospective and incoming students, including inquiries, applicants, admitted students, and yield campaigns for first‑year, transfer, student‑athlete, and international populations through Slate CRM.
• Partner with enrollment services agencies and campus stakeholders to develop integrated, data‑informed marketing campaigns and recruitment strategies that support enrollment goals.
• Develop and deploy targeted communications and marketing content across email, SMS, web, social media, print, and through partner platforms.
• Support student search, lead generation, audience segmentation, and outreach initiatives designed to expand and diversify the prospect pipeline.
• Collaborate with institutional marketing to ensure brand consistency across enrollment communications, advertising, web content, and recruitment materials.
• Manage admissions marketing collateral, enrollment‑focused digital content, and communications supporting recruitment events and programs.
• Monitor campaign performance and enrollment marketing metrics.
• Serve as the primary liaison to enrollment marketing vendors and external partners.
• Other duties as assigned and/or required.

• Bachelor's degree in marketing, communications, or a related field required.
• Minimum of 3–5 years related experience, preferably in higher education.
• Demonstrated knowledge of enrollment marketing strategies and current communication trends across social media, web, email, and print.
• Exceptional written and verbal communication skills, with the ability to develop compelling content for prospective students, families, and other key audiences.
• Experience with CRM platforms and marketing automation tools; proficiency with Slate CRM is preferred.
• Strong organizational, project management, and analytical skills, with the ability to manage multiple priorities, evaluate campaign performance, and use data to inform decision‑making.
• Proven ability to collaborate effectively with diverse stakeholders and work successfully in a fast‑paced environment.
• Willingness to work occasional evenings and weekends.

Dean College is an equal‑opportunity, Title IX institution and pledges to recruit, select and promote diversity by providing equality of opportunity in higher education for all persons, including faculty and staff with respect to hiring, continuation, promotion, and applicants for admission, enrolled students and graduates without discrimination or segregation.

The College is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students, faculty, and community members. All employment decisions are made on a non‑discriminatory basis.

Dean College does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, protected veteran status, genetic information, or other protected classes under the law.

This nondiscrimination policy covers admissions, employment, and access to and treatment in College programs, services, and activities. A pre‑employment background screen is required for all employees.