Website Content Manager

Overview

The Website Content Manager is responsible for content on K-LOVE and Air1 websites and apps, as well as their metadata, SEO and analytic performance. This role adds, updates, and removes content on webpages, apps and web navigation through our content management system (CMS). The Website Content Manager will be immersed in publishing through a blog tool and CMS, while monitoring and synchronising content across digital properties.

The Website Content Manager will work with stakeholders (including Donor Engagement, Radio Programming, Marketing, Technology, Pastors and HR) to integrate website/app assets, raise brand awareness, collaborate on marketing campaigns and measure the efficiency and effectiveness of those channels through analytics. The role is successful when audience engagement grows over time, website/app conversion goals are achieved and the digital expression of K-LOVE is unified across websites, apps and approved third‑party digital properties.

The role is onsite in Franklin, TN.

• Work within a CMS and collaborate with other website managers to manage K‑LOVE and Air1 websites/apps.
• Schedule and publish webpages, articles, graphics, forms and other content onto the K‑LOVE and Air1 websites and mobile apps.
• Maintain SEO best practices and site maps while proactively seeking ways to improve rankings through audits of websites and content; recommend and obtain approvals to implement findings.
• Use analytical insights and other digital KPIs to develop an understanding of the existing K‑LOVE and Air1 audiences and create content to reach new ones.
• Work with the Business Development team to recommend and/or create website/app product features.
• Proactively seek ways to enhance the content‑management process and implement innovative methods.
• Work closely with Digital Content, Radio Programming, Technology, Donor Engagement and other stakeholders to ensure campaigns have an integrated approach, remain on brand and deliver consistent messaging that advances the digital audience experience.
• Monitor and report on website/app analytics and use data‑driven decisions to create recommended strategies.
• Participate in cross‑channel planning methods including rich content, editorial calendars and creative brief outlines.
• Collaborate with Digital Content Producers and Social Media Managers on comprehensive content campaigns, publishing times, content refreshes and editorial changes.
• Conduct and coordinate quality checks prior to publishing web pages.
• Perform other duties as assigned.

• Bachelor’s Degree in Computer Science, Information Systems, Marketing, Communications or a combination of education/training with relevant experience.
• Minimum 3+ years of experience in a digital field; web/app design or digital strategy preferred.
• Minimum two years of experience working with content creation in an enterprise WCMS such as Word Press or Builder.io.
• Proven experience with HTML/CSS to publish webpages.
• Experience identifying basic website issues and root causes.
• Demonstrated attention to detail.
• Familiarity with Adobe Photoshop for asset management.
• Project coordination/management experience; proven ability to plan, organise, lead and direct projects.
• Demonstrated ability to work independently, establishing and meeting performance goals.
• Proactively stays current on digital best practices.
• Detail‑oriented, methodical approach to work duties and tasks.
• Highly motivated individual who works in the details while ensuring the overall program is on strategy.
• Excellent communication skills – written, spoken and listening.
• Proven experience implementing SEO and search‑engine marketing best practices.
• Proven experience with digital analytics, tracking and reporting (preferably Google Analytics).
• Experience with analytics report configuration within Google Analytics.
• Working knowledge of user‑centred design.

• Medical, vision and company‑paid dental insurance.
• Company‑paid life insurance and short‑term/long‑term disability insurance.
• Company 401(k) with generous match.
• Parental leave with baby‑bonding pay.
• Generous paid vacation, sick leave and holiday time off.
• Amazing company culture including exclusive…