Sr Data Analyst, Marketing

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet".

All Full-Time Colleagues qualify for the following benefits and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

• Multiple avenues to grow your career
• Training and development programs available
• Tuition Reimbursement benefits (for FT Colleagues)

• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more

• 401(k) retirement plan with company-matching contributions

• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility

• Analyze marketing performance data to identify trends, opportunities, and areas for improvement in driving MQLs
• Support development and implementation of data-driven marketing strategies to achieve business objectives
• Support A/B tests and other experiments to optimize marketing campaigns and website performance
• Develop learning plans that allow for systemic improvement in website performance

• Create and maintain dashboards to monitor key metrics and provide real-time insights to stakeholders
• Develop comprehensive reports on marketing performance and ROI
• Ability to tell a story through the analysis of data

• Collaborate with marketing teams to align on data requirements and insights
• Partner with technology and product teams to ensure data accuracy and accessibility
• Communicate complex data insights to both technical and non-technical audiences
• Conduct weekly/monthly meetings focused on reviewing weekly/monthly performance of marketing campaigns

• Actual vs Projected Sessions
• Actual vs Projected Conversion rates
• Explanation of variance in performance due to marketing

• 5+ years of analytics experience
• 2+ years of digital analytics
• Proficiency in data analysis tools (e.g., SQL, Python, R)
• Experience with data visualization tools (e.g., Power BI, Tableau)
• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
• Experience with web analytics tools (e.g., Google Analytics)
• Strong problem-solving and critical thinking skills
• Excellent communication and presentation skills
• Ability to work independently and collaboratively

• Experience with statistical modeling techniques
• Knowledge of data warehousing and ETL processes
• Experience with machine learning and AI

• Bachelor's degree in Marketing Analytics, Data Analysis or a quantitative discipline, or similar experience
• Background in data science helpful but not required
• Certification in SQL/Python and/or R a plus

• Work with a talented team of data analysts and marketers
• Make a significant impact on the business
• Continuously learn and grow your skills

While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

No sponsorship or OPT available

This company is a Drug Free workplace.

Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.