Coordinator, Content & Data Systems

Coordinator, Content & Data Systems
Franklin, TN (On-site)

The Coordinator, Content & Data Systems is a key part of the transformational journey to data‑driven brand building, aiming to transform how we connect with pet parents and build lasting relationships at the heart of everything we do. The infrastructure layer of the Content Operations & Production function keeps platforms, integrations, metadata, and data hygiene cleanly running. While the role may go unnoticed when it works, everyone notices when it doesn't.

The Director sets standards, the Mar Tech & Workflow Manager designs systems, and the coordinator runs day‑to‑day operational discipline that makes those systems trustworthy.

• Bachelor or Associate degree required
• 2+ years in creative operations, digital asset management, marketing operations, or content systems administration; brand‑side or agency‑side experience valuable
• Hands‑on experience with Salsify or a comparable Product Information Management (PIM) platform is preferred. Experience in digital merchandising or managing product content, taxonomy, and syndication within an eCommerce environment is also highly valued.
• CPG experience valuable – multi‑brand portfolio environments build the discipline this role requires
• Hands‑on experience administering a DAM (Aprimo, Frontify, Adobe AEM, or comparable)
• Demonstrated experience maintaining taxonomy, metadata, and rights management at scale
• Experience supporting users across creative, brand, and agency teams
• Working knowledge of work management and creative review platform

• Owns day‑to‑day operation of the Digital Asset Management system: user access, taxonomy governance, metadata standards, folder structures, rights and usage fields
• Enforces consistent tagging, naming conventions, and structured metadata so assets are findable, reusable, and reportable

• Manage and maintain product data within the PIM system, ensuring it serves as the source of truth for active products and in‑market assortment. Create, update, and optimize product attributes and metadata to ensure accurate, complete, and consistent product information.
• Own ongoing administration of the PIM, including creating new fields, managing product attributes, and maintaining data governance standards to support evolving business needs.
• Partner with  and Retail digital merchandising teams to ensure product content is accurately maintained in the PIM and effectively delivered to product detail pages (PDPs) across digital channels.

• Runs ongoing cleanup of duplicate assets, broken links, expired rights, and stale records; maintains the integrity that analytics, reporting, and reuse all depend on

• Owns the operational layer of talent, music, image, and footage rights: expiration dates, usage limits, renewal flags
• Partners with legal and Content Operations Managers when rights questions need escalation

• Coordinates the data flow between DAM, PIM, work management tools, brand portals, and downstream channel systems; flags breaks and partners with the Mar Tech & Workflow Manager and IT on fixes

• Serves as the first line of support for Managers, brand teams, and agency partners using content systems; trains new users and maintains documentation

• Pulls standardized reports from content systems; partners with the Analyst on data extracts and source validation

• Day‑to‑day systems partner to Content Operations Managers, Digital Content Specialists, the Analyst, and the Product Owner; protects the standards the function depends on

• Opportunity to bring your pet to work.