Global Digital Marketing Manager

Building the people that build the world.

With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.

As part of Cooling’s Engineered Air Movement group, TAMCO is an innovative manufacturer of high-end, superior quality dampers and air control products that serve commercial, industrial, and institutional markets. With its high attention to detail for products that are durable, maintenance free, energy efficient, and unparalleled in performance, companies rely on TAMCO to provide comfort and mission critical and industrial cooling solutions.

SPX is a diverse team of unique individuals who all make an impact. As the Global Digital Marketing Manager, you will lead the strategy, governance, optimization, and performance of the Aids to Navigation digital ecosystem. You will create a unified, scalable digital marketing approach across global AtoN brands, websites, campaign channels, analytics, and lead generation programs while partnering closely with marketing, sales, product management, IT, corporate digital teams, and external agencies to support business growth and improve customer experience.

While each day brings new opportunities at SPX, your core responsibilities will be:

• Digital Strategy, Website Governance, and Customer Experience
• Develop and execute a unified digital marketing strategy across AtoN brands, verticals, and regions to support awareness, engagement, lead generation, and revenue growth.
• Own the governance and optimization of the AtoN website portfolio, including brand sites, regional sites, campaign landing pages, and future consolidated digital platforms.
• Establish website standards for content ownership, user experience, SEO, accessibility, analytics, lead capture, brand consistency, and ongoing maintenance.
• Improve the digital customer journey by simplifying navigation, strengthening calls to action, improving product and solution findability, and supporting buyer needs across key AtoN markets.
• Support integration of new acquisitions, brands, products, or regions into the AtoN digital ecosystem.
• Digital Execution, Projects, and Campaign Enablement
• Lead website redesign, consolidation, migration, and enhancement projects in partnership with internal stakeholders, IT, corporate digital teams, and external agencies.
• Manage website content updates, page optimization, campaign landing pages, and digital publishing workflows in collaboration with marketing managers and content owners.
• Partner with sales and marketing stakeholders to create digital lead generation pathways, including forms, calls to action, landing pages, nurture campaigns, and conversion tracking.
• Support marketing automation and CRM integration by ensuring website forms, lead capture points, campaign tracking, and nurture workflows align with sales and business development processes.
• Manage external vendors and agencies supporting website development, SEO, SEM, analytics, UX, content migration, hosting, and digital performance.
• Translate business needs into digital requirements, scopes of work, project timelines, testing plans, launch plans, and post-launch optimization priorities.
• Analytics, SEO, Performance Measurement, and Digital Governance
• Own SEO strategy and website optimization, including keyword research, on-page and technical SEO, content optimization, metadata, internal linking, Core Web Vitals, page speed, mobile experience, site health, and ongoing search performance monitoring.
• Manage digital analytics and performance tracking frameworks, including GA4, Google Tag Manager, Google Search Console, CRM reporting, and related tools to measure website performance, campaign effectiveness, lead quality, and conversion outcomes.
• Build dashboards and…