Paid Media Analyst

Cool Springs Blvd, Franklin, Tennessee 37067

Tru Green accepts applications on an ongoing basis.

Tru Green is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make Tru Green an employer of choice and "a great place to work!"

Position Overview

Responsible for the research, analysis and insights regarding the market trends and competitors, potential and existing customers, and current campaign performance.

Responsibilities

• Gathers, interprets, integrates and manages large-scale internal data for reporting needs using SQL and Access
• Develops daily and weekly dashboards to track performance and growth of all direct marketing programs
• Creates sales attribution model for direct marketing campaigns and interpret the results
• Analyzes and verifies data to ensure accuracy of direct mail/or email campaigns
• Collaborates with digital marketing team and other internal stakeholders for ad hoc analyses to help make informative business decisions
• Analyses website and sales data to identify market and product trends
• Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs

Education and Experience Requirements

• Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, IT or related field required, and 1-2 years for marketing analysis experience required or an equivalent combination of education and experience

Knowledge, Skills, and Abilities

• Negotiation and influencing skills
• Business and financial acumen
• Organizational, project and process management and leadership skills
• Written and verbal communication skills, including delivering presentations
• Business process analysis skills
• Attention to detail and quantitative analytical skills
• Ability to operate independently and collaboratively within a team
• Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
• SAS Programming knowledge and data analytic support abilities including data extraction, cleansing, match/merging and loading processes.
• Deep knowledge and hands-on experience with at least one database, ideally SQL server

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit, stand and walk
• Use hands and arms to handle, feel or reach
• Speak and hear
• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs
• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

• Low to moderate

Adverse Conditions

• Minimal

Tru Green is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer
- Minorities/Females/Protected Veterans/Individuals with Disabilities.

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Tru Green performs pre-employment testing.

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

Tru Green is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

$54,983.00 - $91,638.00

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work,…