Paid Media Analyst

Cool Springs Blvd, Franklin, Tennessee 37067

Tru Green accepts applications on an ongoing basis.

Job Description Tru Green  is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make Tru Green an employer of choice and "a great place to work!"Position Overview Responsible for the research, analysis and insights regarding the market trends and competitors, potential and existing customers, and current campaign performance.

Responsibilities Gathers, interprets, integrates and manages large-scale internal data for reporting needs using SQL and Access Develops daily and weekly dashboards to track performance and growth of all direct marketing programs

Creates sales attribution model for direct marketing campaigns and interpret the results

Analyzes and verifies data to ensure accuracy of direct mail/or email campaigns

Collaborates with digital marketing team and other internal stakeholders for ad hoc analyses to help make informative business decisions

Analyses website and sales data to identify market and product trends

Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs

Education and Experience Requirements Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, IT or related field required, and 1-2 years for marketing analysis experience required or an equivalent combination of education and experience

Knowledge, Skills, and Abilities Negotiation and influencing skills

Business and financial acumen

Organizational, project and process management and leadership skills

Written and verbal communication skills, including delivering presentations

Business process analysis skills

Attention to detail and quantitative analytical skills

Ability to operate independently and collaboratively within a team Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
SAS Programming knowledge and data analytic support abilities including data extraction, cleansing, match/merging and loading processes.

Deep knowledge and hands-on experience with at least one database, ideally SQL server

Physical Demands & Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

Sit, stand and walk

Use hands and arms to handle, feel or reach

Speak and hear

Use close vision abilities

Occasionally required to:

Lift or move up to 25 lbs Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

Low to moderate

Adverse Conditions Minimal Tru Green  is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer
- Minorities/Females/Protected Veterans/Individuals with Disabilities.

To learn more copy and paste this URL into your browser:(Use the "Apply for this Job" box below). Green performs pre-employment testing.

Disclaimer The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

By providing my cell phone number, I agree that Tru Green may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing. I understand that providing my cell phone number is not required to…