Product Coordinator

The Product Coordinator sits within the Technical Sales department and serves as the internal engine for product

lifecycle management, pricing authority, commercial governance, and market-facing product strategy. This role ensures the company has the right products, at the right price, with the right data, and functions as the cross-functional hubconnecting Technical Sales to Sales, Technical, Purchasing, Customer Service, and the German parent company. The Product Coordinator combines commercial judgment with product and application knowledge to support revenue growth, margin performance, and new product introduction across the US market.

This position provides supervision to others:

No

• Manage standard and existing special product pricing for HORN USA, including US-produced products, and
• Conduct regular price reviews; benchmark against market conditions and the competitive landscape.
• Communicate approved pricing changes to Purchasing for system execution and to Customer Service for customer-facing use.
• Coordinate New Product Introduction (NPI) activities from market need through launch readiness.
• Identify market needs for US-produced products, with emphasis on inch-dimensioned products and holders.
• Collaborate with US operations and the German engineering/product teams to drive new product creation or adaptation for US market.
• Manage the NPI process from need identification through market launch, including defining product requirements and the business case, coordinating sample and prototype evaluation, and overseeing SAP material setup and field launch readiness.
• Track competitive product offerings, pricing, and market positioning to inform product strategy.
• Monitor product sales performance, margin contribution, and return/complaint rates to inform lifecycle decisions.
• Manage the full material lifecycle: introduction, active status, phase-out, and obsolescence.

• Maintain working knowledge across HORN's core application areas — turning, boring, mini milling, milling, drilling, grooving, threading, slot milling, and broaching — to effectively manage products and support the Technical Sales team.
• Serve as a product-level resource (not primary application support) to Technical Sales for product identification, selection, and substitution questions.
• Develop foundational expertise to support future specialized product management in areas such as Thread Whirling, PCD, Swiss Machining, and OCTG tooling.
• Assist with development and confirm accuracy of product data sheets, spec documentation, and catalog content used by the sales and technical teams.
• Partner with the German parent to ensure US market materials reflect current product specifications.

• Serve as the primary HORN USA liaison to the German parent company on product creation, data management, and NPI coordination.
• Support the Purchasing department in maintaining SAP material master data, including updates, data integrity, and management of obsolete items.

• Track and report on pricing actions, margin performance, and NPI progress.
• Provide regular updates on material master health, product lifecycle status, and competitive intelligence.
• Support leadership with product-level insights during business reviews and planning cycles.

• Proficiency in SAP or comparable ERP systems, particularly material master data, pricing conditions, and material workflows.
• Ability to read and interpret technical drawings, specifications, and tooling catalogs.
• Effective project coordination skills with the ability to drive cross-functional work without direct reporting authority.
• Clear and professional written and verbal communication, including the ability to interface with the German parent company.
• Organized, detail-oriented, and capable of managing multiple parallel priorities across pricing, data, and NPI work streams.
• Analytical mindset with comfort using Excel and reporting tools to review sales, margin, and market data.

Associate's or Bachelor's degree in Business, Engineering,…