Marketing Manager

Reports to:

Corporate Director of Marketing

Job Type:
Full-Time

Work Location:

Southall Farm and Inn

About Southall

Southall is a modern working farm, inn, and culinary destination rooted in the land and inspired by the cycles of nature. We bring together hospitality, agriculture, and wellness to create meaningful experiences for our guests and community. Our mission is to cultivate connection — to the land, to one another, and to a way of life that honors balance and regeneration.

The Marketing Manager is responsible for executing Southall Farm and Inn’s marketing strategy with precision, creativity, and consistency in alignment with Forbes Five-Star standards. This role serves as the bridge between strategy and execution, translating brand direction into compelling campaigns, guest-facing storytelling, and experiential content.

The Marketing Manager is the primary marketing lead for guest-facing special events, activations, and experiential programming, and plays a hands‑on role in on‑site content creation, including photography, video, and real‑time storytelling across digital and social channels.

• Execute integrated marketing campaigns in alignment with the Corporate Director of Marketing’s strategic vision.
• Support marketing initiatives across Rooms, Culinary, Spa, Farm, Wellness, and Events.
• Ensure all marketing materials reflect Southall’s luxury positioning and Forbes Five-Star brand standards.
• Maintain consistency of voice, tone, and visual identity across all guest-facing platforms.

• Serve as the primary marketing partner and internal client for guest-facing special events, activations, and experiential programming at Southall.
• Collaborate with Events, Culinary, Farm, Wellness, and Operations teams to ensure cohesive storytelling and elevated guest experience.
• Own marketing timelines, messaging, and deliverables for seasonal programming, signature events, and on-property activations.

• Be present on-site for major events, activations, press moments, and high-visibility guest experiences to capture real-time content.
• Capture high-quality photo, video, and audio content using mobile or professional equipment as appropriate.
• Edit short-form video, imagery, and copy for use across social media, email marketing, and digital platforms.
• Ensure content is timely, polished, and reflective of luxury hospitality standards.
• Manage social media content calendars, posting schedules, and real-time event coverage.
• Support email marketing campaigns including copywriting, coordination, and scheduling.
• Monitor engagement, audience sentiment, and performance to inform future content and campaigns.

• Support media visits, influencer hosting, and press activations in coordination with the Director of Marketing.
• Ensure on-site execution meets Forbes Five-Star service and presentation expectations.
• Provide day-to-day direction and support to the Marketing Coordinator.
• Coordinate with external vendors, photographers, videographers, and agencies as needed.
• Assist with budget tracking and campaign reporting.

• Additional Operations include but are not limited to Audrey and Joyland LLC restaurants.
• Additional tasks deemed necessary by your immediate supervisor or CEO.
• Brand Consistency & Precision
• Emotional Storytelling
• Service Alignment with Operations
• Luxury Judgment & Decision-Making
• Service-Oriented Leadership

• 4–7 years of progressive marketing experience, preferably within luxury hospitality, lifestyle, or experiential brands.
• Demonstrated experience capturing, editing, and publishing photo and video content for digital and social platforms.
• Working knowledge of content editing tools (Adobe Creative Suite, Cap Cut, Final Cut, mobile editing platforms, or similar).
• Strong copywriting and storytelling skills with the ability to adapt tone across platforms.
• Experience supporting live events, activations, or experiential programming, including flexible hours as needed.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Strong collaborator with the ability to work cross-functionally with Operations, Events, PR, and Guest Experience teams.
• Bachelor’s degree in Marketing, Communications, or a related field required.