Social Media Manager

Read this before you apply.

Most people who apply for a role like this can create trending content or write a caption. Very few can take a real story of transformation and turn it into a number on a spreadsheet: a webinar signup, an email subscriber, a coaching client, a life actually changed. We're not looking for someone to fill a content calendar. We're looking for someone who can take a multi-tiered brand story, and turn it into posts that make people stop scrolling, feel something real, and take the next step toward the life they actually want.

We are a human-centric lifestyle/coaching company. In a dizzying and disorienting world, we help overwhelmed midlife professionals get anchored, clear, and focused on what really matters, so they can win at work and flourish in life.

You will own Instagram, including the Full Focus brand account as well as our CEO Megan Hyatt Miller's and founder Michael Hyatt’s personal accounts, plus our Facebook and Linked In profiles. You’ll report to the Creative Director who you’ll lean on for carousels and graphic posts, and have access to video editing support, but you'll be the one shooting, writing your own hooks, and making the daily calls on what gets made and why.

You'll work directly with our team to gather the raw material, the stories, the wins, all in our brand voice, but the strategic thinking behind how that becomes content, and the writing itself (with the help of AI), is yours. You'll also work from a real bank of customer stories and testimonials, many with hard metrics behind them, and it will be your job to find the version of those stories that stops the scroll, ultimately resulting in viewers taking action.

You will not be graded on likes. You'll be accountable to something that actually matters to the business: shares, comments, DMs started, webinar signups, and email subscribers gained. You will have complete ownership of the number of people who see a story, feel it, and take the next step.

• You think in strategy first, but you know how to write a hook that carries real feeling, one that helps someone connect emotionally to the transformation our products create. You don't choose between the analytical and the emotional, you're equally strong at both.
• You've led social media for a lifestyle or personality driven brand before, and you understand the difference between content and a story that sells.
• You’ve personally grown a profile to 200k followers (adding over 100k personally to the followership).
• You're fluent with AI tools and use them to move faster, but everything you make still sounds unmistakably human, unmistakably on-brand, not like it came out of a prompt. You know how to use AI as a starting point, while adding your own touch to make it human.
• You can hold complexity. You know how to balance promoting two products at completely different price points, all while keeping the storytelling authentic, vulnerable, and engaging.
• You're quick on your feet, a fast learner, and genuinely energized by people's stories of transformation. You know how to take a well-performing post and reissue it as a story, yap session, or reconfigure it as a completely different post altogether.
• You know your way around Adobe Creative Suite, Canva, and video editing tools well enough that "I'll figure it out" isn't a phase you need. You already know how.
• You have real experience with Many Chat setting up auto-responses and DM automation that drives engagement. This is a nonnegotiable for this role as your primary objective is to generate leads that turn into email subscribers.

• Your portfolio is full of trendy, well produced reels that you can't connect to a single business result.
• You use AI to generate content start to finish without adding your own judgment or edits, and can't point to what you personally shaped, cut, or rewrote.
• Vulnerable storytelling makes you uncomfortable, or you'd rather keep things clever and at arm's length.
• You want a team to hand you assets and a calendar to fill. This role is the strategist, the writer, and the producer, not one of the three.

Storytelling…