Senior Growth Operator (DPA & Catalog

About Genus AI

Genus AI is the operating layer for AI-native commerce. We help leading DTC brands turn their product catalog into a performance engine – combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels. This is not traditional media buying. This is catalog-driven growth  work with brands spending $50K–$1M+ per month – where DPA is not a tactic, it is the system.

We are hiring a Senior Performance Marketing Manager focused on Dynamic Product Ads (DPA), catalog strategy, and performance systems.

You will own a portfolio of high-growth DTC brands and be responsible for:

• Turning product catalogs into scalable acquisition engines
• Structuring DPA systems that drive consistent ROAS
• Connecting feed logic, creative systems, and campaign performance

• Architect and scale Dynamic Product Ad systems across Meta and other channels
• Structure product feeds, product sets, and segmentation logic
• Define how catalog data translates into campaign performance
• Identify revenue opportunities at the SKU / product level

• product sets
• feed rules
• catalog transformations - not individual ads

• Own $50K–$500K+/month in ad spend across 10+ brands
• Drive core metrics: ROAS, CPA, CTR, contribution margin
• Analyze performance at the product, creative system, and audience level
• Identify scaling opportunities and inefficiencies quickly

You Operate Like a performance marketer with a data scientist mindset.

• Build and iterate campaign architectures (CBO / ASC / DPA frameworks)
• Design and execute structured testing systems (not random iteration)
• Connect catalog → creative → audience → performance loop
• Improve signal quality and learning phase stability

• Lead performance conversations with senior stakeholders
• Translate data into clear growth strategy
• Proactively identify revenue opportunities
• Act as a trusted operator, not just a service provider

• Mentor junior team members (creative + performance)
• Help define best practices for catalog-driven advertising
• Contribute to internal playbooks and frameworks
• Work closely with product and engineering to improve platform capabilities

• 4–7+ years in performance marketing (Meta-heavy DTC)
• Proven experience managing $100K–$1M+/month spend
• Strong track record hitting ROAS / CAC / MER targets
• Deep understanding of Meta ad system mechanics

• Experience with Dynamic Product Ads (DPA)
• Strong understanding of product feeds, product sets, and catalog segmentation
• Ability to analyze performance at SKU-level granularity
• Structured thinking around testing and experimentation

• You think in systems, not assets
• You care about revenue, not vanity metrics
• You are high ownership and fast-moving
• You are comfortable operating in ambiguity and speed

• Meta Ads Manager (advanced)
• Shopify (or equivalent ecommerce platforms)
• Google Merchant Center
• Google Sheets / Excel (strong)

• Experience with feed tools (Feedonomics, Data Feed Watch , etc.)
• Experience with AI-driven creative or catalog systems

• You restructure accounts into clear DPA-driven systems
• You identify key product-level performance levers
• You establish repeatable testing frameworks

• You drive consistent improvements in MER, ROAS, and CAC
• You create scalable catalog strategies across accounts
• You become a go-to operator for high-value clients

• optimize campaigns
• react to data

• builds the system underneath performance
• treats the catalog as the core growth engine
• operates at the intersection of: data, infrastructure, AI, media buying

• Builders, not operators
• People who want to define how modern commerce actually runs
• Individuals who want to be early in agentic + catalog-driven advertising

Highly competitive salary, depending on experience. Rapid growth potential for high performers.