Marketing Specialist

IT'S NOT GOING OUT OF OUR WAY; IT IS OUR WAY!

At United Communications, we've been connecting Middle Tennessee communities for over 75 years. What began as a rural telephone service in 1947 has evolved into one of the region's fastest, most reliable internet providers - recognized by Broadband Now for top speeds and customer satisfaction. We deliver fiber and fixed wireless solutions with a personal, local touch. In partnership with Middle Tennessee Electric, we're expanding broadband access to underserved areas, making this an exciting time to join our growing team and build your career.

• Award-Winning Culture: 2023 & 2024 Best Places to Work
• Trusted Local Employer for over 75 Years: 4.7 Google Star Rating
• Commitment to Employee Well-Being & Satisfaction:
  Employee-Focused Benefit Offerings
• Top 100 Fiber-To-The-Home Leader
• 401k + Match, HSA, and more!

United Communications is looking for a seasoned marketer who knows how to turn customer insights, creative ideas, and well-executed campaigns into measurable growth. As our Marketing Specialist, you will use a broad mix of marketing channels and tactics to reach the right audiences, generate qualified leads, and help attract new residential, business, and community customers. This is a hands-on role for an experienced marketing professional who can see the bigger picture while also managing the details required to bring effective campaigns to life.

As a member of a small, collaborative Marketing team, the Marketing Specialist will manage multiple campaigns and projects simultaneously while working closely with Sales, Community Engagement, Product, and other internal teams. This individual should be comfortable moving between strategy and execution—from developing campaign plans and messaging to coordinating direct mail, email, digital advertising, events, and other lead-generation activities.

United Communications is growing, and this role will grow with us. The successful candidate will be adaptable, proactive, comfortable with change, and energized by the opportunity to take on new challenges as our markets, priorities, and customer opportunities evolve.

This is a full-time, direct-hire position based out of our Franklin, TN office. The schedule is Monday through Friday, 8:00 AM to 5:00 PM, and the role is fully on-site. Occasional attendance at events outside of standard business hours, including evenings and weekends, will be required.

Duties include the following, but other duties may be assigned as required.

• Plan, execute, and evaluate integrated marketing campaigns designed to generate qualified leads and support customer acquisition and revenue goals.
• Develop and execute Go-To-Market plans for new product launches.
• Use a variety of marketing tactics, including email marketing, direct mail, digital advertising, social media, website content, community outreach, events, referral programs, and promotional campaigns.
• Develop campaign briefs, timelines, audience strategies, messaging, offers, and calls to action.
• Coordinate with internal partners and external vendors to ensure campaigns are delivered accurately, on time, and within budget.
• Work closely with Residential Sales, Business Sales, and the Communities division to understand growth priorities and develop marketing programs that support their goals.
• Monitor campaign performance and key metrics, including leads, conversion rates, customer acquisition, cost per lead, and return on marketing investment.
• Use performance data and customer insights to recommend improvements and optimize future campaigns.
• Help develop clear, compelling marketing content that reflects United Communications’ brand voice and value proposition.
• Support product market expansions, promotional offers, and other go-to-market initiatives.
• Maintain marketing calendars, project plans, campaign documentation, and status updates.
• Assist Community Engagement Coordinators with community events and local marketing activities as needed.
• Represent United Communications professionally when interacting with customers, community partners, vendors, and…