Shopper Marketing Manager

Job Description

Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company.

Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion - with its ORIJEN® and ACANA® brands - is a key player in the global premium pet food industry across three major geographic regions.

We are seeking a strategic and commercially driven Shopper Marketing Manager to lead the development and execution of customer-specific shopper marketing strategies across key retail partners in the US.

This role will be responsible for translating brand and consumer strategies into impactful omnichannel activations across in-store, eCommerce, retail media, and digital touchpoints to drive conversion.

The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise, and a proven ability to partner cross-functionally across Sales, Brand, Category, and Digital teams.

We are looking for a highly collaborative leader with strong retailer understanding, agency management experience, and a passion for building best-in-class shopper programs that deliver measurable business results.

• Develop Customer-Specific Shopper Marketing Strategies. Build annual shopper marketing plans aligned to brand priorities, customer strategies, and channel growth objectives.
• Lead Retail Activation Planning & Execution. Design and execute omnichannel shopper activations across in-store, eCommerce, retail media, and key shopper touchpoints to drive conversion.
• Partner Closely with Sales / Key Account Teams. Act as a strategic business partner to Sales, developing customer-selling stories, retailer-specific programs, and Joint Business Plans (JBPs).
• Translate Consumer Insights into Shopper Activations. Leverage shopper, consumer, and category insights to identify purchase barriers/opportunities, translating them into impactful programs that influence path-to-purchase behavior.
• Lead agency partners & Activation Development. Develop strategic briefs and lead external shopper marketing, creative, and retail media partners to build integrated activations that drive shopper conversion.
• Manage Retail Media & Digital Commerce Integration. Partner with retail media, eCommerce, and merchandising teams to build integrated shopper campaigns across retailer ecosystems, ensuring alignment across the full shopper journey.
• Oversee Merchandising & Promotional Programs. Develop and optimize promotions, display strategies, and merchandising initiatives to maximize incremental sales.
• Measure ROI and Performance Effectiveness. Track activation performance using KPIs such as sales lift, ROI, incrementality, conversion, TDP growth, and promotional efficiency.
• Manage Shopper Marketing Budget & Investment Allocation. Own budget planning, spend tracking, and optimization to ensure efficient investment across customers and channels.
• Collaborate Cross-Functionally. Partner with Brand, Category Management, Sales, and Supply to ensure aligned, scalable, and executable programs.
• Build Best-in-Class Retailer Relationships. Develop strong relationships with retailer marketing and commercial teams to unlock shopper activation opportunities, better placements, and joint growth opportunities.

• 10+ years of experience in CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing.
• Proven experience developing and leading…