E-Commerce Content & Digital Shelf Specialist

Role Purpose

This role is based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding.

The e-Commerce Content & Digital Shelf Specialist drives digital shelf excellence across key retail and marketplace channels by ensuring product content, catalog accuracy, launch readiness, and customer experience improvements directly support conversion growth. This role serves as the operational connector between National Account Managers, Marketing, Creative, Product Management, external agencies, and syndication partners to deliver accurate, complete, and timely product experiences across priority retailers including Amazon, Walmart, Target, Kohl’s, and other digital channels.

• Improve product detail page quality by monitoring content accuracy, attribute completeness, imagery, video, ratings, reviews, and conversion readiness across priority retail channels.
• Translate digital shelf insights into clear recommendations that reduce customer experience friction and support measurable conversion improvement.
• Identify content gaps, catalog issues, and retailer-specific requirements early enough to prevent negative impact to consumer experience or sales performance.

• Lead cross-functional readiness for new product launches, assortment expansions, promotional activations, and retailer-specific content updates.
• Establish launch scorecards, timelines, and readiness checkpoints that shorten cycle time and increase first-time-right execution.
• Remove workflow bottlenecks by aligning internal partners, agencies, and account teams on expectations, ownership, and deadlines.

• Ensure product data, imagery, video, and enhanced content are accurate, complete, compliant, and successfully syndicated through tools such as Syndigo, Salsify, Bynder, and retailer portals.
• Maintain strong data governance routines that reduce rework, prevent content discrepancies, and support scalable digital shelf workflows.
• Partner with internal and external resources to keep content requirements aligned with changing retailer standards and platform capabilities.

• Monitor ratings, reviews, retailer analytics, and digital shelf dashboards to identify recurring customer experience issues and product/content improvement opportunities.
• Deliver weekly, monthly, and quarterly performance readouts that highlight risks, wins, recommended actions, and prioritization based on conversion and customer experience metrics.
• Provide actionable insights to Quality, Product Management, Brand, Marketing, and Sales teams to support continuous improvement of the online shopping experience.

• Standardize repeatable workflows, documentation, and best practices that improve efficiency across digital retail channels.
• Scale successful pilots, tools, dashboards, and process improvements into sustainable operating models for broader channel execution.
• Stay current on retailer portals, digital shelf monitoring tools, syndication platforms, and e-commerce operational trends to strengthen team capability.

Uses digital shelf data, retailer analytics, and customer feedback to identify friction points and prioritize actions that improve conversion readiness.

Coordinates multiple launches, updates, and promotional priorities with clear timelines, ownership, and follow-through.

Maintains high standards for product data, imagery, video, attributes, and copy accuracy across retailer platforms.

Builds productive…