Content Specialist

Cool Springs Blvd, Franklin, Tennessee 37067 Tru Green accepts applications on an ongoing basis. Job Description

• Collaborating closely with the Senior Manager, Content Marketing to develop content strategies, with a primary focus on promoting brand awareness, fostering engagement, and generating leads.
• Writing high-quality copy and content across multiple formats, such as blog posts, videos, infographics, email content, ad copy, and more.
• Editing content, addressing spelling, grammar, punctuation, or inconsistency with our brand voice and guidelines.
• Collaborating with team members to create multimedia content or persuasive copy that resonates with our audience.
• Managing content calendars, deadlines, and workflows to ensure timely delivery of content.
• Creating and optimizing content for search engines (SEO) to boost search rankings.
• Conducting research on relevant topics to verify credibility of content.
• Staying up to date on digital marketing best practices, emerging trends, and new tools or technologies relevant to content creation and distribution.

• Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
• Drives Results – Consistently achieving results, even under tough circumstances.
• Situational Adaptability – Adapting approach and demeanor in real time to match the shifting demands of different situations.
• Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals.

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a similar field.
• Demonstrated experience (4+ years) of content writing and copywriting, supported by a portfolio of published work.

• Exceptional writing and editing skills.
• Highly creative with meticulous attention to detail across multiple channels and formats.
• Knowledge of basic HTML.
• Familiarity with SEO best practices for optimizing content and increasing online visibility.
• Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining a high level of quality.
• Articulate communicator with excellent interpersonal skills who can establish and maintain relationships with individuals across the organization.
• Proficient in crafting comprehensive briefs for agency/partner collaborations.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regularly required to:
Sit, stand, and walk Use hands and arms to handle, feel, or reach Speak and hear Use close vision abilities Occasionally required to:
Lift or move up to 25 lbs. Stoop, kneel, crouch, or crawl The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Noise level:
Low to moderate Adverse Conditions:
Minimal

Tru Green is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer
- Minorities/Females/Protected Veterans/Individuals with Disabilities.

Tru Green is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position. We are an Equal Opportunity/Affirmative Action Employer
- Minorities/Females/Protected Veterans/Individuals with…