Marketing Manager

Responsibilities

As a forward-thinking business partner for the Division leadership team, the Marketing Manager serves as the division’s marketing department head for day-to-day operations. The Marketing Manager is responsible for driving the development and execution of the annual marketing plan to contribute to the successful achievement of the division’s business plan goals, while maintaining the division’s compliance with Meritage brand and Meritage marketing standards.

The Marketing Manager may serve as a people leader who is responsible for the training, performance, development, and overall daily marketing operations within the division. The Marketing Manager serves as a representative and corporate citizen for the adherence to current and changing organizational Marketing initiatives.

The Marketing Manager will:

• Develop and execute annual division marketing plan in collaboration with division leadership and Area/Regional Marketing Director
• Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company
• Design quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings
• Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level
• Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
• Maximize division’s brand awareness and perception with key targets; consistently execute to brand standards across market
• Track and analyze results of marketing initiatives to ensure effective ROI;
  Leverage reporting tools and data to inform future marketing strategies
• Develop and maximize digital presence for division and individual communities, including social media strategy and content planning for division channels
• Create, audit and maintain community web presence on Meritage Homes website
• Create and maintain collateral materials (sales tools) for new and existing communities
• Build and manage vendor relationships
• Oversee and coordinate all consumer promotions and events including planning, execution and results-tracking
• Effectively implement the company’s national agent program and create local strategy for agent outreach efforts including messaging and event planning
• Prepare and effectively manage budgets for division advertising and new community start-ups as well as model furniture and sales offices
• Nurture a play-to-win culture by modeling and encouraging departmental best practice sharing
• Develop, coach and manage marketing support staff (as applicable) to include hiring, training, effective prioritization, delegation and accountability as well as performance management
• If there is no divisional Marketing Coordinator/Specialist, the Marketing Manager is responsible for departmental administrative tasks including vendor set-up, invoice coding/processing/tracking and expense report preparation

#LI-KL3

• Bachelor’s Degree in Marketing or related field
• 5+ years of experience in marketing, preferably in homebuilding
• Experience leading others and effectively managing relationships withinernal stakeholders and external marketing-related vendors
• Strong technical aptitude and…