Social Strategy Director

in Franklin, Tennessee, United States of America.

Agency: Critical Mass

Job Function: Strategy and Planning

Job Subfunction: Account Planning and Brand Planning

Job Description: As Social Strategy Director, you'll be the strategic leader and trusted advisor onsite with one of our key clients in Nashville. The right candidate for this role will know how to develop and articulate compelling social strategy while leading the creative vision and content direction that moves the needle in a regulated digital communication space. You'll partner closely with our internal teams and external partners to bring strategic concepts to life and become a key leader in CM’s social group.

You will:

• Develop and own the social content strategy, identifying strategic opportunities and creating POVs on how to tackle new product launches, campaigns, and market shifts
• Lead the conception and strategic direction of tentpole content pieces and large-scale campaigns, determining the right approach for rollout and execution
• Partner with the Community Manager and Creative teams to ensure strategic vision is executed consistently across channels
• Provide strategic leadership and direction to the internal creative team, briefing them monthly on content development needs, strategic priorities, and creative opportunities
• Oversee reporting and analytics, working hands‑on with Emplifi to track performance, identify insights, and execute strategic optimizations
• Coordinate closely with client social leads to understand pain points, opportunities, and business objectives—particularly in a social operation in transformation
• Build trust, confidence, and long‑term stability with key clients

You have:

• 7-10 years of experience in the social strategy space, including 1-2 years of director‑level experience (or equivalent leadership experience) managing social strategy and teams
• A strategic mindset paired with hands‑on creative understanding—you can speak  creative  and guide creative development regardless of whether you're making it
• Proven leadership experience managing or mentoring team members with a focus on strategic output
• Strong analytical skills with hands‑on knowledge of social media management platforms and reporting tools
• Organizational skills with the ability to manage multiple strategic initiatives and pace work to bring big ideas to life
• Meticulous attention to detail with the ability to provide thorough strategic & creative QA

Nice‑to‑Haves:

• Automotive experience
• Experience with Emplifi ideal; experience with similar software (Sprout Social, Sprinklr, etc) also an asset
• Experience with social listening platform(s) (i.e. Brandwatch, Talkwalker, etc)

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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