Paid Media Specialist

Paid Media Specialist

Upstream Digital Marketing | Brentwood, TN (Hybrid)

At Upstream Digital Marketing, we help small and mid‑sized businesses compete with the big guys and win. We're a performance‑driven digital advertising agency based in Brentwood, TN, specializing in lead generation campaigns using paid search, paid social, and You Tube advertising.

We're a small but growing team that operates without bureaucracy (seriously). Everyone here owns their work, pushes the craft forward, and genuinely cares about the clients they serve. If that sounds like your kind of place, keep reading.

We need someone who can take a campaign brief and turn it into a clean and live campaign with conversion tracking implemented in Google or Meta Ads without error.

You’ll keep the accounts running day‑to‑day: building, QA’ing, optimizing, reporting, and catching small problems before a client does.

You’ll work directly with a small team (we call them pods) to support the ad accounts of 10‑15 clients. This team consists of a Sr. Paid Media Specialist, yourself, and the Upstream design team.. The Sr. Paid Media Specialist owns the client relationship and sets the strategy, which frees you up to focus on executing it well. They’ll pull you into client calls, walk you through the why behind the strategy, and hand you more as fast as you can take it!

In short, this is a hands‑on role where your work is live in real accounts every day.

• Plan, build, and QA campaigns primarily in Google Ads and Meta Ads. Additionally, you’ll also work on You Tube Tik Tok, and Linked In campaigns for select clients.
• Handle day‑to‑day optimization: find what’s underperforming, propose a fix, run the test, document what happened.
• Keep accounts clean:
  Using Upstream approved naming conventions, UTMs, pixels setups & conversion tracking.
• Check budget pacing daily to ensure the clients budget is correctly utilized. Pull and maintain Looker Studio and GA4 reports that a client can actually read & wants to read.
• Work with our creative team on briefs and creative ideas so ads go live and are created with the end user in mind.
• Join client calls, add context where it's useful, and close out your action items
• Use AI tools (ChatGPT, Claude, etc.) for first‑pass ad copy, angles, and routine work. Then always check it yourself before anything ships.

No two days look exactly the same here, but here's a realistic picture of what your week might look like:

Monday — You start the week with a weekly team standup. You then review weekend performance and budget pacing across the pod’s accounts. One account is running hot, so you pull the daily budget to meet the monthly targets. A Meta ad set for another client has frequency creeping up and CTR sliding. You pull the numbers, have a quick discussion within your pod about what you’re seeing and the creative swap you’d recommend, and get the go‑ahead to launch the two new variations that came in last week.

Tuesday — You join two client calls in a supporting role. For the first, you’ve prepped the Looker Studio dashboard and flagged the three things worth talking about. You leave the second with two action items: a new audience test and a landing page tracking check. Both are done within 24 hours of the call.

Wednesday — Deep work day. You’re focused on a new Google Search campaign that you discussed within your pod or a client moving into a new market. You build the structure, write the ad copy, set up conversion tracking, and QA the whole thing against our checklist before sending it up for a final look.

Thursday — You’re working with the creative team on ideas for an upcoming Meta launch, making sure every placement has the right asset size. That afternoon you…