Senior Marketing Manager

Overview

Called to K-LOVE

Inspiring People to Move Closer to Jesus

At K-LOVE, every role is ministry.

We hire first for ministry alignment and a shared commitment to our faith, mission, vision, and values. We then seek talented professionals who can use their God-given gifts, skills, and experience to serve with excellence.

If you love Jesus and are called to be part of a ministry that places Christ at the center of everything we do, we invite you to explore this opportunity. If your heart aligns with our mission and you possess the knowledge, skills, and abilities needed for the role, please keep reading.

The Senior Campaign Manager is responsible for leading the planning, execution, and optimization of integrated, multi-channel marketing campaigns in support of assigned brand and product lines. This role serves as a strategic partner within the Marketing team, providing high-level direction and campaign leadership while building strong cross-functional relationships across the Ministry.

The Senior Campaign Manager leverages data-driven insights, business acumen, and strategic planning to develop marketing programs that align with organizational goals, maximize reach, and drive audience engagement through owned, paid, and partner channels.

This is an onsite role in Franklin, TN.

Here's some of what you will be doing...

• Support and contribute to Ministry endeavors by following employment policies and practices and supporting a safe and healthy work environment. Specifically, follow K-LOVE’s Injury Prevention and Safety program, support and maintain safety standards, and participate in safety training.
• Serve as the lead marketing partner for assigned brands/products, translating organizational goals and audience insights into effective campaign strategies.
• Develop strategic campaign plans encompassing full lifecycle execution—from ideation through analysis—across digital (web, email, social, SMS), radio, events, direct mail, and other channels.
• Lead campaign planning meetings, ensuring alignment of messaging, timing, resources, and cross-channel integration.
• Proactively manage campaign calendars and inventory, anticipating challenges and securing required placements across channels.
• Collaborate with content producers, designers, and project managers to commission deliverables that align with brand standards and campaign objectives.
• Direct stakeholder communications, manage review cycles, and ensure timely approvals of all campaign materials.
• Oversee end-to-end campaign execution, ensuring accuracy, adherence to timelines, and message consistency.
• Monitor campaign performance in real-time, identifying areas of optimization and implementing data-informed adjustments.
• Synthesize campaign results into clear, actionable reports, highlighting ROI, audience engagement, and learnings to inform future strategies.
• Act as a mentor to other Campaign Managers, sharing best practices, tools, and strategies to elevate team capabilities.
• Shape SOPs for the Mobile Marketing Specialist (MMS), creating a high‑accuracy system for sending SMS messages, including messages for campaigns, branded content, fundraising and more. Provide supervision and quality assurance to the MMS as needed.
• Foster an internal culture of collaboration, service excellence, and ministry alignment through consistent, values‑driven communication.
• Perform other duties as assigned.
• Job responsibilities are subject to review and change

Here's some experience and skills we are seeking...

• Bachelor's Degree in communication, digital marketing, or combination of education/training with relevant experience.
• Minimum 5 years’ marketing and customer service experience.
• Experience in agency or in‑house environments with multi‑brand/multi‑location environments,…