Chief Marketing & Communications Officer

Responsibilities

• Proactively influence our culture, leading by example in demonstrating collaboration, innovation, creativity, empowerment, and service, while being a faithful witness on and off the job of K-LOVE’s mission to create compelling media that inspires and encourages our audience to have a meaningful relationship with Jesus Christ.
• As a member of the Ministry Leadership Team (MLT) and Creative Leadership Team (CLT), contribute to long term vision, planning, and implementation through strategic initiatives, collaboration, prioritization, communication, and evaluation of results, while preserving K-LOVE’s reputation for integrity and excellence.
• Engage CEO on Marketing/Communication issues, trends, and proposals for strategic initiatives and delivery.
• Collaborate closely with other functional areas such as Programming/Podcasting teams, Finance, Engagement, Legal, Human Resources, and other departments.
• Assess Marketing/Communication performance against both annual goals and plans. Provide strategic recommendations based on operational analysis, research, and projections, cost identification and allocation, and resource analysis. Ensure tools and systems are in place to provide critical operational and project information to the CEO, and others and make actionable recommendations on both strategic goals and operational constraints.
• Provide leadership for the Marketing and Communication function and Teams, ensuring ministry wide collaboration and communication, facilitating appropriate resolution of issues, and competing priorities. Ensure alignment of department initiatives with Ministry objectives.
• Responsible for developing and marketing K-LOVE and each of its brands and products.
• Lead the establishment of K-LOVE’s Marketing and Communication programs, ensuring all Team Members understand and utilize a disciplined approach in all marketing activities.
• Work with MLT to create Marketing strategies and goals, working with all departments to execute those strategies and goals.
• Works with MLT to connect K-LOVE audiences to K-LOVE media content.
• Works with MLT to connect our audiences with donation opportunities which increase revenue for K-LOVE.
• Work with brand and product teams to help create development roadmaps for all ministry-wide Marketing initiatives.
• In collaboration with peer leaders, establish key Marketing metrics for success and provides effective reports to monitor progress.
• Responsible for on-going marketing research to provide key marketplace and audience insights that inform business decisions.
• Work closely with Data Science team to ensure critical dashboards are developed, maintained, and utilized for regular Marketing reporting.
• Partner with each business/brand/product owner to provide marketing services, brand management, and communication.
• Oversee all campaigns, creative development, brand expression, and channel management to ensure best-in-class brand building, marketing, and communication coordination.
• Act as a key coordinator of cross-promotional Marketing opportunities between each of K-LOVE’s brands, as well as outside Marketing partnerships.
• Build outside industry relationships, acting as a key representative for K-LOVE and each of its brands.
• Participate in appropriate industry-related events, positively representing the ministry.
• Collaborate with business owners helping to inform and build new business models, looking for opportunities to generate new audiences, revenue streams, and product innovation.
• Identify critical agency needs, ensuring agency partners are effective in serving the various needs of K-LOVE (research, branding, advertising, etc.). Act as primary relationship owner for agency of record.
• Provide strategic leadership for the communication strategy and direction for acquisitions, internal communication initiatives, newsletters, and ministry special events.
• Oversee external communications efforts to include media relations strategies, serves as an on-the-record spokesperson for the Ministry and responds to requests for comment/information.
• Approve the writing and production of special reports, executive messages, fact sheets, brochures, newsletters, etc.
• Provide…