SOCIAL MEDIA & Graphic Designer Administrator II

Introduction

This is a merit, regular Skilled Service position with full health benefits.

To advance social and economic mobility for all Marylanders by removing barriers, investing in inclusive opportunities, and aligning state resources to support historically underserved communities and businesses.

100 Community Place

Crownsville, MD 21032

Serves as the Social Media Manager and Graphic Designer for the Office of Communications and Outreach at the Department of Social and Economic Mobility. Builds and manages the agency social media calendar, produces social and print graphic design, and prepares accessible digital materials in order to grow the agency audiences and communicate programs and services to small, disadvantaged, minority-owned, women-owned, and veteran-owned businesses and the residents and communities the Department serves.

• Social Media Management:
  Create, schedule, and publish engaging content across Linked In, Facebook, and Instagram using a structured calendar; monitor public inquiries and track channel performance metrics.
• Graphic & Print Design:
  Design digital and print assets—including social graphics, flyers, brochures, event collateral, and infographics using Adobe Creative Suite and Canva while ensuring strict brand consistency.
• Vendor & Print Coordination:
  Prepare press-ready artwork files and liaise with print vendors to oversee production and ensure timely delivery of print materials.
• Digital Accessibility & PDF Remediation:
  Ensure all digital assets and PDFs meet ADA and WCAG standards (using Adobe Acrobat Pro for tagging, alt text, and reading order) to guarantee public accessibility.
• Brand Asset Management &
  
  Collaboration:
  
  Maintain the agency’s central asset library (shared drives, templates, and brand files) and partner with internal teams to transform program information into public-facing content.

Education:

Graduation from an accredited high school or possession of a high school equivalency certificate.

Experience:

Five years of administrative staff or professional work.

• Candidates may substitute 30 credit hours from an accredited college or university for each year up to four years of the required experience.
• Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and one year of experience in administrative staff or professional work for the required experience.
• Candidates may substitute the possession of a Master's degree from an accredited college or university for the required experience.
• Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for-year basis for the required experience.

• Possession of at least two years of professional experience producing multi-channel communications, which must include hands-on experience using graphic design software (such as Adobe Creative Cloud Suite or Canva) to design print and digital assets, conducting minor video editing, preparing print-ready files for vendors, and copywriting for promotional materials.
• Possession of at least two years of professional experience managing an organizational or government social media presence, including maintaining content calendars, analyzing performance metrics to inform strategy, and applying ADA/WCAG accessibility standards (including PDF remediation in Adobe Acrobat).

Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

STD
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Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after this date. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the eligible (employment) list for at least one year.

The assessment may consist of a rating of your…