Marketing Technology Specialist

Overview

At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities, not just today but long‑term as well. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting‑edge solutions that support those we serve, ensuring we are here for you, here for good and striving for better.

We’re a forward‑thinking company energized by our work and how we show up for one another. Our culture is built on meaningful impact and genuine enjoyment, because we believe great work and great experiences should go hand in hand.

By offering career development opportunities, comprehensive benefits, and programs that support your wellbeing, we help you thrive personally and professionally. We are here for you, here for good and here for better.

The Marketing Technology Specialist stands at the intersection of marketing and technology, orchestrating seamless integration, optimization, and management of digital marketing tools and platforms. This role is essential for companies aiming to maximize their marketing ROI, streamline campaign operations, and leverage data‑driven insights for superior customer engagement. The specialist works collaboratively across marketing, IT, sales, and external vendors, serving as both a technical expert and a strategic advisor.

Marketing Technology Stack Management:

• Evaluate, implement, and manage marketing technology platforms such as CRMs (Customer Relationship Management platforms), MAPs (Marketing Automation platforms), CMSs (Content Management Systems), DAMs (Digital Asset Management platforms), analytics solutions, and other digital tools.
• Monitor technological trends and recommend new solutions to enhance marketing efficiency and effectiveness.
• Oversee integration of various marketing tools to ensure seamless data flow and campaign management.
• Collaborate with IT to ensure systems are secure, scalable, and compliant with privacy regulations.
• Collaborate with cross‑functional teams to document requirements, help resolve basic technical issues, and elevate more complex problems as needed.

Marketing Operations Support:

• Support the execution of marketing campaigns through the configuration and management of digital tools and platforms.
• Maintain marketing databases, ensuring data integrity, segmentation, and enrichment for targeted campaigns.
• Develop and maintain documentation for system processes, workflows, and best practices.
• Train and support marketing staff in technology usage and troubleshooting.

Data Analysis and Insights:

• Configure tracking, analytics, and reporting systems to measure campaign performance and ROI.
• Analyze marketing data to identify opportunities for optimization and present findings to stakeholders.
• Create dashboards and standardized reports to disseminate actionable insights into the marketing team.
• Contribute to A/B testing, attribution modeling, and customer journey mapping initiatives.

Project Management:

• Lead and participate in marketing technology projects, from requirements gathering and vendor selection to implementation and training.
• Coordinate cross‑functional teams and manage project timelines, budgets, and deliverables.
• Ensure that all technology‑driven initiatives align with broader marketing and business goals.

Compliance and Security:

• Ensure marketing technology practices comply with privacy laws (such as GDPR, CCPA, TCPA) and organizational policies.
• Monitor security vulnerabilities and implement best practices to protect customer data and marketing assets.
• Adhere to all internal company policies, procedures, and standards related to technology usage, data governance, security, and marketing operations.

Continuous Improvement:

• Stay up to date with emerging marketing technologies, digital trends, and best practices.
• Continuously evaluate and recommend improvements to marketing systems and processes.
• Foster a culture of innovation within the marketing team regarding the use of technology.
• Perform additional duties and…